Senior Marketing Manager, Media & Data

The Bullish Group has built an ecosystem focused on developing financial services for the digital assets sector through technology and investment businesses. These include: Bullish Exchange - digital asset trading services that utilize central limit order matching and proprietary market making technology to deliver deep liquidity and tight spreads within a compliant framework. The business is licensed by the Hong Kong SFC, German Federal Financial Supervisory Authority (BaFIN), and the Gibraltar Financial Services Commission. Since its launch in November 2021, Bullish Exchange has surpassed US$1.1 trillion in total trading volume, with 2H 2024 volume exceeding US$2 billion per day. Bullish Capital - an investment company which offers strategic capital, industry expertise and an extensive network of resources to support initiatives that connect conventional finance with the revolutionary possibilities of the digital economy. CoinDesk - an award-winning media, events, indices and data business servicing the global crypto economy. 

Reports to:

CoinDesk Chief Executive Officer

The Opportunity: 

We are seeking an entrepreneurial Senior Marketing Manager to spearhead the development and execution of innovative marketing strategies for CoinDesk’s Media and Data divisions. In this influential role, you’ll leverage your extensive full-stack marketing expertise and deep knowledge of the Crypto and Web3 ecosystems to craft compelling campaigns that captivate our target audiences. Your strategic vision will be instrumental in driving impactful results and elevating our core business lines to new heights. 

This role is based in NYC and will be required to work onsite from our office a minimum of 3 days per week. 

What You’ll Do:

• Drive the execution of CoinDesk Media and CoinDesk Data marketing strategies across digital, email, and print channels.

• Lead the creation and implementation of brand-centric marketing campaigns across CoinDesk Media and CoinDesk Data’s owned and operated channels

• Define and refine the brand tone of voice, evolving our messaging and positioning to maintain market leadership.

• Strategically introduce and reintroduce product verticals to both endemic and new audiences; Core Sites, Mobile App, Subscription, Newsletters, Video Network/Podcasts, Data and Research, and future New Product/Feature launches

• Oversee and optimize organic and paid media brand campaigns tailored to B2B and B2C audiences, ensuring measurable outcomes.

• Collaborate with the creative design team to produce compelling visual and written content to enhance performance marketing efforts

• Partner with Business, Product, Social, and Events teams to align marketing initiatives with company objectives.

• Develop and implement KPIs to measure and manage progress towards strategic goals.

• Partner with Product Leads, Sales, and Editorial partners in generating actionable plans to achieve CoinDesk KPIs.

• Lead social media campaigns and online community management efforts.

• Conduct competitive analyses to identify market differentiators and inform outbound competitive strategies.

• Actively gather and utilize feedback to enhance our products and marketing strategies.

What You Have:

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.

• 7+ years of experience in full-stack marketing experience for B2B and B2C audiences, with a proven track record of driving cross-functional initiatives from ideation to execution. 

• Professional experience in the crypto/blockchain/web3 industry is highly desirable.

• Expertise in crafting compelling messaging and positioning, with a portfolio of on-brand end-user content.

• A data-driven mindset with the ability to advocate for the customer and leverage insights and research to shape strategies.

• Exceptional written and verbal communication skills.

• In-depth understanding of marketing channel strategies, including website (CRO), digital, social, marketing automation, SEO, PPC, etc.

• Strong creative and analytical thinking abilities.

• Demonstrated ability to work independently and lead cross-functional teams.

• Proficiency in email marketing tools and CRM platforms; Salesforce/HubSpot 

• Familiarity with analytics tools such as Google Analytics, Facebook Insights, etc.

• Bilingual proficiency in English is required; additional language skills are a plus.

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $155,000 - $185,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally-diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.