Senior Marketing Manager - Hybrid

Who We Are 

Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 100,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,400 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives. 

Job Summary

The Senior Marketing Manager plays a pivotal role in driving the success of Listing Operations through strategic and operational leadership. This position is responsible for ensuring that listings, professional photography, and supporting technology are optimized to maximize engagement, enhance conversion rates, and support organizational growth. Collaborating across departments and leading key partnerships, the Senior Manager identifies opportunities to improve processes, optimize vendor relationships, and enhance technology infrastructure. This role also oversees process efficiencies and team leadership, aligning operational execution with organizational objectives.

What You’ll Do 

• Strategic Oversight of Listing Operations: Lead the strategy and execution of listing operations, ensuring accurate, engaging, and conversion-optimized content on the website and ILS platforms. Develop data-driven initiatives to enhance prospect engagement and overall performance.

• Professional Photography:  Oversee vendor relationships to ensure high-quality, timely imagery that highlights property features.  Establish and optimize workflows to minimize downtime and maximize marketing effectiveness.
• Oversight of BPO Agency:  Oversee the partnership with the BPO agency (business process outsourcing) to ensure accurate and timely execution of listing-related tasks. Implement performance monitoring and quality assurance processes while driving operational improvements to achieve alignment with business objectives.

• Technology Enhancements:  Serve as the key liaison for property technology projects, defining and prioritizing business requirements. Lead quality assurance efforts and manage the implementation of website and infrastructure enhancements to improve user experience and acquisition effectiveness.

• Process Improvements:  Spearhead initiatives to enhance the scalability and efficiency of listing operations, identifying opportunities for innovation and optimization.

• People Leadership:  Manage and mentor the Marketing Coordinator, fostering professional growth and ensuring alignment with team objectives.

Skills/Specialized Knowledge

• Bachelor’s degree in marketing, business, or a related field.
• 8+ years of experience in marketing, operations, or a related field, with demonstrated success in strategic leadership and process improvement.
• Deep understanding of property listing best practices, website management, ILS channels, and related digital marketing strategies.
• Expertise in process improvement methodologies, operational efficiencies, and scalability initiatives.
• Proven ability to manage and optimize BPO agency relationships, ensuring alignment with business goals and driving operational performance.
• Strong vendor management skills, ensuring service quality and operational effectiveness.
• Demonstrated success in leading cross-functional technology implementations, including defining requirements, prioritizing initiatives, and coordinating QA processes.
• Analytical and data-driven decision-making skills, with the ability to interpret complex data and present actionable insights.
• Exceptional written and verbal communication skills, with experience effectively presenting to senior leadership.
• Strong interpersonal and relationship-building skills, with the ability to influence and collaborate across teams without direct authority.
• Strategic thinker with a problem-solving mindset and the ability to manage multiple projects simultaneously in a fast-paced environment.

• Self-motivated, goal-oriented, and adaptable, with proven leadership experience in managing direct reports and fostering team development

Why Invitation Homes 

We stand for flexibility, opportunity, and a home that people can make their own. It’s as true for our associates as it is for our residents. Just like we help our residents live freer, we liberate our associates’ careers, too. Our associates know that at Invitation Homes goals matter, potential is unlocked, and careers thrive. Invitation Homes isn’t just a workplace it is a possibility place. Invitation Homes offers the below to each new associate: 

• Competitive pay and an annual bonus program for all associates 
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays 
• 401k with matching company contributions 
• Awesome work environment with casual dress 

• Team events and gatherings 
• Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation. 

Invitation Homes truly is where possibility lives, pour a new foundation here! 

Salary Range$84,225.00 - $145,990.00

Compensation and Benefits

To attract and retain top talent, we're pleased to offer competitive compensation and benefits, including:

• Annual bonus program

• Health, dental, vision, and life insurance

• Long-term and short-term disability insurance

• Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays

• 401(k) with company matching contributions

• Awesome work environment with casual dress

• Team events and gatherings (Pre- and Post-Covid)

Invitation Homes is an equal opportunity employer committed to fostering a diverse, inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at [email protected].

To all recruitment agencies: Invitation Homes does not accept agency resumes.  Please do not forward resumes to Invitation Homes employees.  Invitation Homes is not responsible for any fees related to unsolicited resumes. 

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