As the (Senior) Marketing Manager in our Brand Marketing Team, you will take ownership of marketing strategies and execution, with a strong focus on top-of-funnel paid media channels (offline and online) while ensuring seamless integration across all brand marketing initiatives. This role requires strategic thinking, data affinity, and the ability to lead impactful campaigns that drive brand awareness and recognition.
Key Responsibilities
- Strategic Marketing Planning: Develop and manage comprehensive marketing strategies that align with business objectives and sustainably enhance the visibility and recognition of our brand.
- Channel Strategy: Take ownership of channel selection and strategy, deciding which marketing channels—offline or online—are best suited to achieve brand awareness and reach objectives.
- Paid Media Strategy: Lead initiatives across paid media channels, including C-TV (Amazon Prime, DisneyPlus etc.), OOH, Radio, Online Ads (Native Ads, Direct bookings, etc.) and Barter deals
- Budget Management: Oversee and optimize the marketing budget to achieve maximum impact across all initiatives.
- Performance Analysis: Monitor and report on campaign performance, leveraging data to refine strategies and ensure efficiency.
Your Profile
- Experience: Min. 3-6+ years of experience in marketing, including a strong focus on paid media, branding and campaign management.
- Expertise: Proven knowledge of C-TV and Online Ad formats (native, direct booking, etc.), OOH, Radio.
- Strategic Thinking: Ability to develop and execute marketing strategies that drive brand awareness and long-term growth.
- Analytical Skills: Proficiency in interpreting data to optimize campaigns and measure success.
- Languages: Fluent in English (required); proficiency in [German/local language] is a plus.
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model, flexible working hours, 30 days of paid vacation, and modern office spaces, to name just a few of our benefits. Our goal is to create a stimulating work environment where you can reach your full potential.
If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality, ambition, and an open-minded perspective. Don't hesitate to get in touch with us and showcase your personal strengths.
At AutoScout24, we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities - all working together respectfully and as equals.
What We Do
We spark connections to move the world. As the largest pan-European online car market with around 1.5 million listings and more than 43,000 car dealer partners AutoScout24 offers inspiring solutions and empowering services. We amaze our customers by delivering real values. At AutoScout24, users can find, finance, buy, subscribe, lease and sell used as well as new cars. AutoScout24 smyle, our latest innovation, enables you to buy used cars entirely online and have them delivered right to your doorstep. Fully financed, insured, and registered – ready to drive! Think big, stay curious, take ownership: over 600 AutoScouts in 6 key markets are driving growth, all while moving, working and winning together. We foster a respectful and supportive environment that embodies diversity. AutoScout24 is committed to making the internet a safer place. We are one of the founding members of the initiative "Sicherer Autokauf im Internet” (Initiative for Safe Car Purchasing Online). With around 50 million downloads, the AutoScout24 app was awarded the best, most customer-friendly app by Focus-Money (FOCUS-MONEY study "Kundenfreundliche Apps", issue (15/21)
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