Excited to redefine the future of brand marketing? As our Senior Brand Marketing Manager, you’ll play a pivotal role in crafting and defining AutoScout24’s brand identity. From bold social media campaigns to high-end TV spots for streaming platforms, you’ll be at the forefront of building a brand that people trust and love.
Our approach combines creative branding with measurable performance—a Brandformance strategy—ensuring that all initiatives deliver both emotional impact and data-driven results. You’ll not only shape the brand story but also use analytics to measure success, refine strategies, and maximize the effectiveness of campaigns.
This is your chance to own the brand strategy, drive creative innovation, and make a tangible impact across European markets. You’ll play a central role in increasing awareness, building brand equity, setting KPIs and creating long-term value. If you’re ready to bring fresh ideas, a strategic mindset, and a love for storytelling and numbers to the table, we want you on board!
What You’ll Do
- Lead Campaigns That Inspire: Develop and execute standout brand campaigns, from concept to launch, ensuring maximum impact across online and offline channels.
- Own the Brand Identity: Be the guardian of our brand positioning, tone of voice, messaging, and visual identity, ensuring consistency and excellence across all touchpoints.
- Produce High-End Creative Work: Collaborate with creative agencies to produce scroll-stopping social media content and premium video spots for TV and streaming platforms.
- Collaborate Across Borders: Work closely with European country teams to ensure campaigns are locally relevant while staying true to the overarching brand strategy.
- Track and Optimize Performance: Use data-driven insights to measure the success of campaigns and refine strategies for even better results.
- Foster Cross-Team Collaboration: Partner with teams across Product, Social Media, and Communications to ensure brand integration at every level.
What We’re Looking For
- Experience: minimum 3–5+ years in brand marketing, campaign management, or a related field, ideally in a B2C environment.
- Creative Vision: You have a knack for creating innovative campaigns and visuals that leave a lasting impression.
- Strategic Thinking: You understand how to align brand strategy with business goals and market trends.
- Analytical Mindset: You’re comfortable with data, using it to measure success and inform decisions.
- Language Skills: Fluent in German and English—you’ll need both to collaborate effectively and deliver impactful campaigns
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model, flexible working hours, 30 days of paid vacation, and modern office spaces, to name just a few of our benefits. Our goal is to create a stimulating work environment where you can reach your full potential.
If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality, ambition, and an open-minded perspective. Don't hesitate to get in touch with us and showcase your personal strengths.
At AutoScout24, we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities - all working together respectfully and as equals.
What We Do
We spark connections to move the world. As the largest pan-European online car market with around 1.5 million listings and more than 43,000 car dealer partners AutoScout24 offers inspiring solutions and empowering services. We amaze our customers by delivering real values. At AutoScout24, users can find, finance, buy, subscribe, lease and sell used as well as new cars. AutoScout24 smyle, our latest innovation, enables you to buy used cars entirely online and have them delivered right to your doorstep. Fully financed, insured, and registered – ready to drive! Think big, stay curious, take ownership: over 600 AutoScouts in 6 key markets are driving growth, all while moving, working and winning together. We foster a respectful and supportive environment that embodies diversity. AutoScout24 is committed to making the internet a safer place. We are one of the founding members of the initiative "Sicherer Autokauf im Internet” (Initiative for Safe Car Purchasing Online). With around 50 million downloads, the AutoScout24 app was awarded the best, most customer-friendly app by Focus-Money (FOCUS-MONEY study "Kundenfreundliche Apps", issue (15/21)
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