Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
We are currently seeking a Senior Brand Marketing Manager (3 months Contract) to join our dynamic Marketing team! This is an on site in person role requiring you to be in the office Monday -Friday at our Englewood Cliffs NJ North American HQ office.
Key Responsibilities:
• Plan, implement and manage the LG Customer Support SEO & on-site search strategy.
• Take ownership of the LG Customer Support on-site search engine product including its development, maintenance, and continuous improvement to serve relevant results to LG product owners.
• Perform analysis of current-state and future-state user journey flows and analytics to identify key LG Customer Support on-site search experience opportunities.
• Develop a clear product strategy and vision for the on-site search engine, aligning with company goals and objectives.
• Gather stakeholder requirements, gather feedback, and analyze user behavior to identify pain points to translate into requirements in the form of user stories.
• Collaborate with cross-functional teams in an Agile/Scrum environment including UX designers, operations, technical architects, developers, and data analysts to improve the search engine’s functionality, performance, and relevance to optimize the customer experience.
• Develop on-page SEO audits and optimization including but not limited to URL, title tag, meta description, canonical tag, H-tags, alt text, social tags, meta keywords, meta robots tags, etc.
• Conduct regular technical SEO audits and providing recommendations to mitigate on-site technical SEO issues including but not limited to HTTP status codes, crawlability, indexing, site health, page load speed, internal and external linking, and Schema/structured data markup, etc.
• Monitor performance of the organic search channel for keyword rankings, traffic acquisition, conversion, and on-site behavior to identify positive and/or negative trends.
• Partner with the LG ownership experience team and key stakeholders to define and measure on-site search success. Monitor performance of on-site search experiences across LG Customer Support site section and identifying opportunities to improve search suggestion/result relevance and the overall customer experience.
• Identify opportunities to educate teams about the importance of SEO, search intent, and search relevance.
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
What We Do
At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and B2B solutions to innovations in digital signage, air conditioning, solar and vehicle components. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
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