Senior Marketing Manager, B2B and E-commerce

About Black Spectacles 

Are you a data-driven marketer passionate about driving growth in both B2B and B2C spaces?

At Black Spectacles, we’re the leader in our space, with the strongest brand, a thriving business, and an incredible opportunity for growth. As an entrepreneurial company, we have ambitious plans to support the architecture community, fostering a collaborative environment where creativity and professionalism thrive. We know that success in any marketing role depends on the right support, resources, and brand recognition—and at Black Spectacles, you’ll have all three.

We’re seeking a Senior Marketing Manager, B2B and E-commerce to lead demand generation for our B2B sales team while accelerating e-commerce growth for our B2C customers. This hands-on leadership role requires expertise in SEO, organic search, database management, thought leadership, event marketing, and social media marketing. As part of the leadership team, you’ll oversee marketing efforts, lead and support team members, and collaborate with vendors to deliver measurable results.

At Black Spectacles, you’ll benefit from:

• A team that lives and celebrates our values daily.
• Regular opportunities to see and feel the impact of your work.
• A fully remote work environment, complemented by semi-annual company trips to build connections.

Black Spectacles has been recognized by Great Place to Work and Built In as a great place to work, by the American Institute of Architects for the national impact we’re having on the profession of architecture, and by Inc Magazine as one of the fastest growing companies in the country.

Our Ideal Teammate

We’re looking for someone who:

• Is passionate about architecture and making an ambitious impact on the Architecture and Design community.
• Thrives in a hands-on role that also involves mentoring and leading a team.
• Takes ownership and accountability for their work.
• Encourages calculated risks and shares ideas in a safe, supportive environment.
• Takes a world-class approach to their responsibilities and values collaboration.

At Black Spectacles, we live our values through excellence, innovation, and taking care of our people.

Role Overview

As Senior Marketing Manager, B2B and E-commerce, you’ll generate high-quality leads for our B2B sales team, accelerate e-commerce growth for our B2C audiences, and elevate our brand through impactful strategies. This role blends active execution with strategic oversight to manage campaigns across SEO, organic search, and other key marketing channels. We offer a competitive base salary of $125,000 to $160,000, commensurate with experience and qualifications.

To thrive in this role, you’ll exemplify behaviors aligned with our mission and values: excellence, collaboration, innovation, commitment, accountability, and ownership. You should bring a passion for learning and growth, work effectively within a team, and actively contribute to a results-driven, innovative culture.

Responsibilities

B2B Marketing & Lead Generation:

• Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline.
• Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel.
• Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads.
• Collaborate with sales to enhance lead handoff and conversion rates.

B2C E-commerce Growth:

• Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels.
• Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends.
• Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions.

Digital Strategy & Analytics:

• Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets.
• Leverage analytics platforms like Google Analytics and HubSpot to monitor performance and identify areas for improvement.
• Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes.

Collaboration & Leadership:

• Partner with product, sales, and creative teams to align campaigns and messaging across channels.
• Work with external agencies or vendors as needed to scale digital marketing efforts.

• Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth.

• Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting).
• Strong proficiency in Google Analytics and data-driven strategy development.
• Deep knowledge of SEO, organic search, database management, and segmentation strategies.
• Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility.
• Leadership experience, including team management and vendor collaboration.
• Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment.
• Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.
• Exhibits integrity, honesty, and professionalism in all interactions, fostering trust, accountability, and collaboration within the team and organization.
• Located in Chicago, Illinois, preferred.
• Ability to travel as required to join in-person team gatherings.

• Work From Home: Enjoy the flexibility of working remotely year-round.
• Comprehensive Benefits: Starting day one, access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage.
• Savings & Retirement Plans: Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%.
• Generous Paid Time Off: Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave.
• Referral Program: Earn rewards by referring top talent to our team.
• Team Building: Enjoy semi-annual team gatherings and events that foster collaboration and camaraderie.

If you’re ready to take the next step in your career and make a significant impact at Black Spectacles , please submit your resume and explain why you’re interested in this role. We look forward to considering your application!

Black Spectacles is an equal-opportunity employer.