POSITION OVERVIEW:
The Technical Marketing Manager is in charge of defining and driving our Protection & Filtering and Zener Diodes portfolio (R71) into his regional market. In this role, he is responsible to analyze and understand customer and reference design partner needs and potentials and to work out the ideal promotion to maximize design-in (QSAM) for the released Protection Portfolio (SAM).
He supports the business planning & execution process in driving the quarterly rolling financial forecast (RFF) process for the market segments/customers in his region and driving the regional sales team to execute against the RFF plan.
He also supports the Protection product management team in the roadmapping process by identifying portfolio gaps in the Protection business (TAM to SAM gaps), identifying the key roadmap drivers at our customers / reference design partners, connecting and linking them to our product management experts.
KEY RESPONSIBILITIES:
Drive business creation by promoting our focus technologies
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Take ownership for our focus promotion programs, define their value proposition and drive them to success in his regional market
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Identify the right measures to push our products in the market, including finding adjacent markets, potential customers and value chain partners (reference design developer and manufacturer)
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Develop, organize and lead marketing campaigns to push portfolio into the market for instance based on identified application trends
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Build up a global network based on our regional sales teams to regularly discuss market and customer developments
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Support definition of future global focus promotion programs by proposing products and product families best suited for his regional market (driven by customer and application needs), proposing his regional market sales and design-in/design-win targets and aligning those targets with his regional account teams
Define and deploy go-to-market strategies for his regional market
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Define and implement segment- and/or application specific go-to-market strategies that will deliver concrete results with respect to market share and opportunity conversion in the design funnel
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Gain insights on key market players: understand competitor dynamics and tactics, and the requirements of Protection customers, applications and reference design developers and manufacturers
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Support R71 Business Fulfillment Team to drive the quarterly rolling financial FC (RFF) process in his region
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Support regional sales force to execute against R71 RFF
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Provide analysis on the success of our portfolio (e.g. per segment, application, product families) and identify and share additional design opportunities
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Support identification and evaluation of white spots and roadmap requirements to increase our Sales Available Market (SAM)
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Leading role in defining and creating business case inputs and customer requirement specifications to support future SAM growth
SKILLS /COMPETENCIES
Hard Skills:
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Marketing tools and methodologies
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Preferably semiconductor device physics and electrical engineering knowledge
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Excellent Microsoft Office skills, including EXCEL, PowerPoint
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Fluent in English
Soft Skills:
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Excellent communication, presentation and negotiation skills in English
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Excellent analytical skills and structured work approach
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Highly self-motivated and team-oriented attitude
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Strong customer focus and service orientation
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Intercultural awareness and ability to work in international teams
JOB SPECIFICATIONS:
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Master’s degree, preferably in Electrical Engineering, Industrial Engineering or Business Marketing
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Minimum 5 years of working experience as a marketeer or application engineer preferably in or with exposure to the semiconductor industry or consumer electronics end-equipment industry
ACCOUNTABILITIES:
KPIs – Deliverables and Process:
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Sales and Design-In value of R71 portfolio in region
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Sales and Design-in value of R71 Marketing Focus Portfolio in region
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Rolling financial forecast revenue R71 in region: execution to plan in region
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R71 Product Margin improvement in region
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R71 Innovative Sales in region
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R71 Regional market share
Output (Deliverables):
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Sales and Design-In value of Protection & Filtering portfolio in region
Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.
Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.
D&I Statement
As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.
In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.
Top Skills
What We Do
Headquartered in the Netherlands, Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States. As a leading expert in the development and production of essential semiconductors, Nexperia’s components enable the basic functionality of virtually every electronic design in the world – from automotive and industrial to mobile and consumer applications.
The company serves a global customer base, shipping more than 100 billion products annually. These products are recognized as benchmarks in efficiency – in process, size, power and performance. Nexperia's commitment to innovation, efficiency, sustainability, and stringent industry requirements are evident in its extensive IP portfolio, its expanding product range and its certification to IATF 16949, ISO 9001, ISO 14001 and ISO 45001 standards.
For questions or more information about our career opportunities: [email protected] Connect with us today and become a part of TeamNexperia! Nexperia - Efficiency Wins.
