Senior Marketing Leverager

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Company Overview:

Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget.

Summary:

The Associate Director, Marketing is responsible for managing, implementing, and optimizing digital marketing activities designed to raise awareness and consideration of our D2C brands that sell annuities and other financial products directly to consumers.  This position is critical to the delivery and performance of customer acquisition strategies.  This scope of this position will span paid media (including paid search, paid social, display media, content marketing, influencer marketing and all programmatic activities) and owned media (including website content, owned social pages, and community management). This role will also be responsible for leveraging available tools and technology to best understand, optimize and report on all digital marketing spend.

Main Accountabilities

• Contribute to strategies and manage execution across all digital channels
• Manage paid media agency to ensure delivery against CPM / CPA and other marketing goals and leverage program insights to direct continuous optimization of spend
• Serve as Community Manager for Relay, including content development, publishing calendar, real-time two-way responses to prospects and consumers in social channels, and coordination with Corporate Communications and PR agency as required
• Lead day-to-day management and coordination across multiple agencies critical to digital marketing delivery, including creative, influencer marketing and
• Create project management structures to enable optimal marketing team workflows and serve as primary project management resource on the Digital Marketing team
• Develop and manage relationships with internal stakeholders, including Legal, Compliance, Marketing, Corporate Communications, Product and Technology, to support delivery of Digital Marketing tasks
• Design and deliver internal reports that will enable senior leadership to understand ongoing performance of D2C brands
• Leverage understanding of marketing tech stack to execute and measure campaigns

Qualifications

• 5+ years in digital marketing and media, brand management, and / or community management with a demonstrated track record of delivery against business goals
• Deep experience in paid digital media execution, including media planning, tactic selection, partner negotiation, campaign design, ad ops and measurement
• Ability to understand and translate quantitative information into marketing recommendations
• Excellent written and verbal communication skills and experience reporting to and working with senior leadership either internally or at client organizations
• High degree of attention to detail and organizational skills and a strong sense of personal responsibility
• Enthusiasm for representing and expressing the brand with prospects and consumers
• Bachelor’s Degree

Benefits Highlights:  

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability, and to enroll in the Company’s Employee Assistance Program and other wellness initiatives.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company. 

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals.  All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.

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