Senior Marketing Executive

Company Description

WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member’s Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member’s Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member’s Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history. 

WORQ’s fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.

Job Description

Job Summary:

We are seeking a highly motivated and dynamic Senior Marketing Executive to drive impactful marketing initiatives and contribute to the growth of our company. The ideal candidate brings high energy, a positive and pleasant personality, and a strong, agile mindset to thrive in a fast-paced environment. You will be responsible for planning and executing innovative marketing campaigns, managing multiple priorities, and collaborating with stakeholders to achieve business objectives. This role requires a creative and results-driven individual who can work independently while fostering teamwork and delivering outstanding results.

Job Descriptions : 

• Plan and execute lead generation strategies through both offline and digital marketing campaigns, including Google Ads, social media, website, email, and on-ground activation events, ensuring all campaigns drive results and meet business objectives.

• Collaborate with internal and external stakeholders to ensure all marketing, promotional projects, and new product launches are effectively coordinated, deadlines are met, and budgets are managed efficiently.

• Conduct keyword research and implement SEO best practices to optimize content for search engines and enhance visibility.

• Develop and write creative copy for various marketing campaigns, including emails, social media posts, and advertisements, ensuring the messaging aligns with brand guidelines.

• Create and manage editorial calendars and schedules to ensure a consistent flow of content for audience interaction while analyzing and refining strategies as needed.

• Manage social media communications, including creating content and moderating user-generated content in line with moderation policies, to engage and grow the community.

• Stay updated on industry trends, competitor analysis, and customer needs to produce relevant, impactful content and monitor campaign results for continuous improvement.

• Provide support for the company's public relations (PR), community, and branding activities, including organizing events, brainstorming innovative ideas, drafting press releases, and maintaining relationships with media.

• Assist with any additional ad-hoc marketing-related tasks and projects as assigned.

As part of the Marketing & Community Team, you are expected to:

• Participate in brainstorming and developing creative marketing plans and growth strategies

• Be the ambassador of the business community ecosystem through partnerships and events

• Promote and ensure optimal understanding of marketing plans across the company.

Qualifications

• Candidate to possess a Degree in Marketing or equivalent

• At least 3-5 years of experience is required for this position

• Experience in Business-to-Business (B2B) environments is essential.

• Possess critical thinking and problem-solving skills

• Independent, self-starter individuals with a strong drive to achieve

• Must have good communication skills and strong command in spoken and written English language

• Prior experiences working in agency or journalist will be an added advantage

Additional Information

Bonus points if you have:

• Experience in Community Building or Leadership Roles in Extracurricular Activities / Associations

• Experience in product design, product development, and product management

• Overseas work experience or experience working in a fast-paced startup environment.