Senior Manager, Web Strategy

Vasion is looking for a strategic and results-driven Senior Manager of Web Strategy to lead comprehensive global web marketing strategies and optimize digital experiences to drive growth. As a key leader in the marketing organization, this role is responsible for the website’s performance, lead generation, customer journey optimization, and SEO strategies. The ideal candidate is an experienced web strategist with deep marketing expertise, hands-on technical knowledge, a leadership mindset, and tracking toward a director-level role. This position requires a data-driven, innovative thinker who can collaborate cross-functionally to ensure the website is a high-performing, conversion-driving asset for the business.

Key Responsibilities:

• Own the global website marketing strategy and keep it aligned with the company's broader business objectives, working with a talented team of strategists and developers to design, develop, and lead in the production of world-class marketing experiences.
• Develop and execute a data-driven global web marketing strategy that directly contributes to pipeline growth, lead generation, and customer acquisition.
• Oversee website architecture, development, design, and functionality to ensure an effective and seamless user experience across all devices and regions, including North America/English, and global site support for localized sites.
• Lead and mentor a high-performing team of web marketers, developers, and contract resources, as well as partnering closely with designers.
• Own and implement advanced SEO and SEM strategies that drive high-quality traffic, conversion, and business growth, staying ahead of search algorithm changes and industry best practices.
• Lead global initiatives to bring website properties together, establishing governance, standards, and benchmarks for a worldwide organization.
• Maintain a roadmap for websites to ensure websites are regularly updated to reflect the company’s brand messaging, product offerings, and customer journey goals.
• Act as a key marketing leader, partnering with executives and cross-functional teams to align web strategy with broader company goals, ensuring stakeholders are regularly informed, and the website is fully integrated with all marketing campaigns and initiatives.
• Advise on strategies that deliver engaging, personalized, optimized content tailored to target audiences.
• Lead CRO Program and initiatives through rigorous A/B testing, personalization, and UX enhancements to maximize conversion rates and revenue impact, including guidance on KPIs, milestones, and reporting. 
• Oversee budget, ensuring all expenditures are aligned with strategic objectives and deliver a positive ROI.
• Manage relationships with third-party agencies and vendors as needed for website development, optimization, design, and maintenance, to ensure quality and timely delivery of website-related services.
• Foster a culture of collaboration, innovation, and continuous learning within the team.

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field.
• 8+ years of experience in digital marketing, with a strong focus on website strategy, user experience, development, and performance optimization. 
• 5+ management experience, with proven leadership experience and a track record of successfully managing and mentoring development, optimization, and cross-functional teams.
• Experience working in a B2B SaaS or technology company is highly preferred, agency experience is also 
• Proven track record of managing complex technical web projects and cross-functional initiatives, including migrations, localized sites, and global website initiatives.
• Expert knowledge of current SEO and SEM trends, with the ability to articulate and action those trends.
• Proficiency in front-end web technologies (HTML, CSS, JavaScript) and the ability to collaborate with developers on technical SEO, site speed, and web performance enhancements.
• In-depth knowledge of web analytics platforms (e.g., Google Analytics, HubSpot), content management systems (CMS), project management, and marketing automation tools.
• Strong analytical skills, with experience in data-driven marketing, performance analysis, and reporting.
• Expertise in website optimization, A/B testing, personalization, and UX/UI best practices.
• Excellent communication, organization, and project management skills.

Key Competencies:

• An authority on the interplay of marketing strategy, campaigns, and web experiences, including a deep understanding of how websites contribute to demand generation, sales pipelines, and customer acquisition.
• Obsessed with how websites tick, expertise on reducing friction, simplifying experiences, and continually implementing best practices.
• A design-forward mind-set, demonstrating brand-level storytelling and pushing innovation.
• Strategic thinker equally adept at organizing long-term plans and executing tactically.
• Action-owner who can capably present data-driven insights to leadership and advocate for web strategy investments
• Leadership with a preference for mentorship:, ready to guide and develop web marketers and developers while fostering innovation and accountability.
• Strong attention to detail and a data-driven approach to problem-solving, clear communicator who doesn’t wait to keep stakeholders informed.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.

• Flexible work environment
• Discretionary Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental Health Wellness Support
• Financial wellness education
• Company-contributed HSA
• Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
• Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

OUR CORE VALUES

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

MORE ABOUT VASION

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ADDITIONAL INFORMATION

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.