Senior Manager Strategic Marketing Solutions (EMEAPAC)

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

Senior Manager Strategic Marketing Solutions (SMSMS) is a senior-level responsible for driving strategic growth and expansion opportunities. This position involves developing and executing business development strategies, building strong relationships with C-level external stakeholders. This role will consistently identify and develop new market opportunities which will contribute to the overall success and profitability of the organization.

The role is responsible for overseeing the development, implementation, and management of destination development initiatives to promote and enhance the appeal of the region as a tourist destination. The employee will collaborate closely with internal teams, local stakeholders, and external partners to drive visitation, increase awareness, and contribute to the economic growth of the region and of the company.

The employee plays a crucial role in driving the growth, expansion, and profitability of the organization within the designated region. This role demands a strategic visionary, a skilled negotiator, and a collaborative leader who can identify and capitalize on opportunities to achieve business objectives and maintain a competitive edge.

Responsibilities:

Consistently position HBX Group as the global leader of B2B digital destination marketing by interacting with as many DMO stakeholders as possible on a Regional level. Networking via trade shows and leveraging the existing relationships held by colleagues across the company leading to brand recognition, reputation, and incremental revenue growth for client in their respective region. The (SMSMS) is responsible for training and making sure the Regional Managers exemplifies all the above skills while broadcasting the company’s value proposition.

• Execute and manage successful sales pipeline to ensure that no opportunities are missed, and revenue is being maximized in respective region and targets are being achieved by developing comprehensive destination marketing strategies aligned with the region's goals and objectives.

• Identifying target markets, traveler segments, and key trends to tailor marketing efforts effectively by collaborating with local authorities, tourism boards, and other stakeholders to align strategies and ensure consistent messaging.

• Leading a high-performing team, providing guidance, mentoring, and setting clear objectives by fostering a collaborative and innovative work environment to inspire creativity and productivity.

• Working hand in hand with department colleagues to help create strategy on capturing revenue, negotiating work flow and constantly promoting the department to regional clients.

• Closely work with the legal team to follow the legal parameters and compliance regulations and standards of Hotelbeds that has been communicated via leadership when it comes to contracting a government entity and pass them along to report.

• Manage the budget strategy and allocation for marketing campaigns, initiatives, and promotional activities.

• Collect and analyze data to measure the effectiveness of marketing campaigns and initiatives by preparing regular reports highlighting key performance indicators and recommending improvements.

• Representing the company culture, vision and ethics at the various global travel trade shows that will be attended.

Skills:

• Strategic Vision: Ability to develop a clear and forward-thinking business development strategy aligned with the organization's goals and market dynamics.

• Leadership and Team Management: Strong leadership skills to guide, mentor, and motivate a diverse team, fostering a collaborative and innovative work environment.

• Negotiation and Influencing: Proficiency in negotiation techniques and the ability to build consensus, influence decisions, and drive successful partnerships.

• Market Analysis: Skill in conducting thorough market research, analyzing industry trends, customer needs, and competitive landscapes to identify growth opportunities.

• Relationship Building: Excellent interpersonal skills to establish and maintain strong relationships with clients, partners, stakeholders, and industry professionals.

• Financial Acumen: Ability to perform financial analysis, assess ROI, create budgets, and make data-driven decisions to drive profitability.

• Communication: Exceptional verbal and written communication skills for crafting compelling proposals, presentations, and pitches, as well as effectively conveying complex ideas.

• Problem-Solving: Strong analytical and critical thinking skills to identify challenges, develop creative solutions, and make informed decisions.

• Adaptability: Flexibility to adapt to changing market conditions, industry trends, and organizational priorities.

• Networking: Proven networking abilities to expand the organization's reach, establish connections, and explore new business opportunities.

• Project Management: Ability to plan, execute, and oversee multiple business development projects simultaneously, ensuring timely and successful outcomes.

• Decision-Making: Sound judgment and the ability to make confident decisions independently within established authority levels.

Experience:

• A proven track record (typically 6-8+ years) in business development, sales, or related roles, demonstrating the ability to successfully identify and secure new business opportunities, negotiate deals, and drive revenue growth.

• Substantial experience within the tourism industry, allowing for a deep understanding of market dynamics, trends, and customer needs.

• Prior experience in leading and managing teams, including setting performance targets, providing guidance, and fostering a collaborative work environment.

• Experience in cultivating and managing relationships with clients, partners, and stakeholders, with a track record of successfully influencing decisions and establishing long-term connections.

• Strong negotiation skills with a history of successfully closing deals, finalizing contracts, and achieving favorable terms for the organization.

• Previous engagement with cross-functional teams, such as sales, marketing, operations, and finance, to ensure alignment of strategies and execution.

• Skill in creating compelling business proposals, presentations, and pitches that effectively communicate the department’s value proposition to potential clients and partners.

• Extensive network of industry contacts and professionals, enabling the identification of potential partnerships, opportunities, and market insights.

• Proficiency in delivering impactful presentations, engaging stakeholders, and effectively conveying complex concepts.

Qualifications:

• A bachelor’s degree in business administration, Economics, Marketing, Tourism, or a related field is typically required. A master's degree or MBA may be preferred.

• Full Proficiency in English and additional languages is welcomed (French, Spanish) as the role involves international business development.

• Familiarity with digital tools, CRM systems, and analytics platforms that support business development efforts in the modern landscape

• Awareness and understanding of cultural nuances when engaging with diverse clients, partners, and stakeholders, especially in a global context.

• Strong analytical and critical thinking skills to identify challenges, develop creative solutions, and make informed decisions.

• A robust professional network and the ability to establish and leverage industry contacts to identify potential partnerships and opportunities.

• Excellent written and verbal communication skills, with the ability to create compelling business proposals, presentations, and pitches.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work: 

• Within an innovative, engaging and multicultural environment.

• Have the opportunity to build strong and lasting business relationships and friendships from around the world.

• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.