Senior Manager, Social Media Engagement

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

About the Role:

We are looking for a strategic and innovative Senior Manager of Social Media to lead and elevate Tommy Hilfiger and Tommy Jeans' global social presence. This individual will drive the development and execution of social media strategies for always-on content and integrated marketing campaigns, partnering cross-functionally with teams across our Global and Regional Marketing Teams. 

The ideal candidate brings experience in a global role and a deep understanding of social best practices and platform dynamics, overseeing compelling content and social analytics. They have experience in team management and in fostering a culture of creativity, collaboration, and performance.

What you'll do:

• Develop and execute comprehensive social media strategies across Tommy Hilfiger and Tommy Jeans channels, balancing brand storytelling with performance-driven tactics.

• Collaborate with cross-functional teams, including PR, Entertainment & Influencer Marketing, Events, Brand & more, to ensure alignment and amplify key brand moments.

• Leverage analytics tools (e.g., Sprinklr) to gather insights, track performance, and inform strategic decisions, delivering regular reporting and insights back to the business.

• Manage, mentor, and develop a team of Social Media Coordinators and Specialists, ensuring growth opportunities and fostering a high-performance team culture.

• Stay up-to-date on social media trends, platform updates, and best practices across key channels (Meta, YouTube, TikTok, etc.), bringing innovative ideas to the table.

• Act as a social media advocate and educator within the wider business, presenting strategies, insights, and the impact of social media to senior stakeholders.

• Partnering with Creative and Production teams to brief and deliver best-in-class social content tailored to platform nuances and audience behaviors.

What you'll bring:

• 7-8 years of experience in social media or content strategy, with at least 3 years in a managerial role.

• Proven track record of developing successful global social media strategies, ideally within the fashion or lifestyle sectors.

• Experience with social media analytics tools (Sprinklr preferred) and the ability to translate data into actionable insights.

• Strong leadership skills with experience managing and growing a team.

• Excellent presentation and communication skills, with the ability to influence and inspire stakeholders at all levels.

• Deep understanding of platform-specific content strategies for Meta, YouTube, TikTok, and emerging channels.

• Passion for fashion, culture, and digital innovation, with a finger on the pulse of evolving consumer behaviors.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes 

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.