Job Description :
Job Title: Senior Manager Sales
About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Experience : 7+ Years of relevant experience in sales
Role Responsibilities:
Strategy and planning
• Responsible for the Primary & secondary sale in the territory.
• Develop and maintain the sales and marketing business plan.
• Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
• Should be able to counter extreme environmental challenges to business GSV
Grow market share
• Regularly conduct retail outlet audits to study market share movements and track market share.
• Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
• Work with the team to correct market working discipline, daily targets vs achievement tracking.
• Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices. Report / Analysis
People and Organization
• Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
• Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
• Recognize and celebrate team and team member accomplishments.
• Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity Team Management P4G, review
Schemes and promotions
• Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
• Plan & execute consumer centric activities in the territory – focus on generating trials and increase penetration.
• Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.
Activation - aligning to the national agenda
Retail outlet management
• Ensure the RTC implementation at the retail outlets in the territory / state.
• Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.QDVP Score
Stock, SKU & Depot Management
• Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.
• Monitor stock transfer and overall FL2 management
Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.
Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
Meerut
Additional Locations :
Job Posting Start Date :
2025-04-24
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
