Senior Manager, Programmatic Yield Strategy & Analytics

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo is seeking a dynamic and strategic Senior Manager, Programmatic Yield Strategy & Analytics to join our Marketplace Yield team. In this role, you will lead initiatives that drive strategic decisions impacting Yahoo’s revenue growth across programmatic ad formats. You will analyze performance data, optimize yield strategies, and collaborate with cross-functional teams to ensure alignment with Yahoo's long-term business objectives. Your expertise in programmatic platforms and leadership in yield management will be critical to driving innovation and scaling Yahoo's programmatic operations. This role offers growth opportunities, with potential for management based on performance and team needs. We're seeking someone who can lead as an individual contributor and grow into a management role as the team expands.

Key Responsibilities:

• Revenue Optimization: Lead initiatives to maximize ad revenue across video, display, and native formats by improving fill rates, CPMs, and inventory allocation. Leverage data-driven insights to optimize floor pricing strategies, analyze bid-stream trends, and ensure the most efficient use of supply.

• Cross-functional Collaboration: Work closely with Sales, Product, Finance, and Engineering to align yield strategies with broader company objectives. Provide insights that influence sales strategies and enhance product development.

• Data Analysis & Reporting: Independently analyze performance data to identify trends, anomalies, and inconsistencies. Monitor daily business operations and collaborate with product and engineering teams to resolve technical issues efficiently. Regularly run A/B tests to optimize yield. Manipulate large datasets using tools like Excel, SQL, Tableau, and Looker to generate actionable insights that drive optimizations.

• Business Intelligence & Dashboard Optimization: Enhance business intelligence dashboards to produce reliable insights across all programmatic buy types, ad products, and audience segments. Ensure that data tools are refined to provide accurate, actionable insights for yield optimization and strategy development.

• Market Trends & Forecasting: Support forecasting cycles by delivering programmatic insights and financial models. Stay ahead of shifts in auction demand, competitor behavior, and market trends to refine bidding strategies and unlock revenue opportunities. Use competitive market analysis to ensure that bidding and pricing strategies stay ahead of industry standards.

• Vendor & Demand Partner Collaboration: Engage with third-party vendors, including data management platforms (DMPs), identity solution providers (e.g., LiveRamp, Neustar), and brand safety and viewability partners (e.g., Integral Ad Science, MOAT), to optimize yield strategies. Manage relationships and troubleshoot technical issues to improve performance across programmatic platforms.

• Privacy & Compliance Strategies: Develop privacy strategies to ensure compliance with evolving regulations, including GDPR and CCPA. Work to enhance tools that manage privacy policies and data usage in the ad ecosystem.

• Tool & Platform Optimization: Oversee the performance of the ad stack, including ad servers (e.g., GAM), SSPs, and header bidding platforms, ensuring they work cohesively to deliver optimal programmatic performance. Proactively identify opportunities to innovate and refine the ad tech stack, integrating cutting-edge tools and methodologies to drive yield performance.

• Project Management: Manage multiple yield-focused projects simultaneously, ensuring they are delivered on time and align with revenue-driving goals. Lead cross-team collaborations to improve the strategic execution of programmatic initiatives.

• Executive Communication: Regularly communicate yield strategy insights and performance metrics to senior leadership, providing clear, data-driven recommendations to guide business strategy and high-level decision-making.

What We're Looking For:

• Experience: 7+ years in programmatic strategy, yield management, or revenue operations at a publisher, SSP, media company, or similar organization.

• Analytical Expertise:

  • Proficiency in Excel, SQL, Looker, and Tableau.

  • Proven ability to manipulate large datasets and generate actionable insights for programmatic optimizations.

• Programmatic Platforms & Auction Knowledge:

  • Extensive experience working with DSPs, SSPs, GAM, and other programmatic platforms.

  • Strong understanding of auction mechanics, bid-stream data, and pricing strategies.

• Vendor & Partner Management:

  • Experience managing relationships with third-party vendors (DMPs, identity solutions, brand safety/viewability providers).

  • Proven ability to troubleshoot technical issues and optimize vendor performance.

• Leadership & Cross-functional Collaboration:

  • Demonstrated ability to lead cross-functional initiatives.

  • Experience collaborating with Product, Sales, Engineering, and Finance teams to align programmatic strategies with business goals.

• Strategic Communication & Financial Storytelling: Strong verbal and written communication skills, with the ability to present insights and financial data to executive leadership and tailor recommendations to different audiences.

• Problem-Solving & Efficiency: Ability to apply the 80/20 rule, focusing on high-impact aspects of problems to deliver timely and efficient solutions.

• Innovation & Adaptability: Track record of staying ahead of industry trends and implementing cutting-edge tools or strategies to improve yield performance.

The material job duties and responsibilities of this role include those listed above as well as adhering to
Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting
trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $122,250.00 - $255,000.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.