Senior Manager, Planning

Posted 2 Days Ago
Be an Early Applicant
New York, NY
68K-110K Annually
Mid level
AdTech • Marketing Tech
The Role
The Senior Manager of Planning at iProspect is responsible for leading media planning strategies for luxury retail clients, ensuring high-quality plan execution, managing client relationships, and providing insights into media opportunities. Additionally, this role involves mentoring junior staff and collaborating with various department leads to enhance agency growth.
Summary Generated by Built In

Job Description:

iProspect is looking for an Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our luxury retail clients.  This person’s background should have some experience in both traditional and off-line media (TV, Radio, Print, OOH).

Reporting to the Associate Director of Planning, you will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc.

As a Senior Manager of Media Planning at iProspect, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans.  In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division.  You are expected to have a strong working knowledge of the media landscape.

Managing client relationships is also a key component of this role. This role is hybrid, as there are weekly in-office expectations for our New York client.

Key Responsibilities:

  • Accountable for media plan output timeliness, accuracy, and overall excellence

  • Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel

  • Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

  • Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution

  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

  • Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)

  • Build & maintain trusting, collaborative relationships with clients at appropriate levels

  • Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client

  • Capable of effectively managing up and down the reporting structure

  • Provide and discuss industry information on media, markets and related dynamics

  • Construct and deliver accurate, honest and timely performance management documents

Qualifications

  • 4-6 years of media planning experience       

  • Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital media

  • Proven leadership skills and management experience

  • Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy

  • Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit

  • Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

#LI-JK1 #LI-Hybrid

The anticipated salary range for this position is $68,000-$110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Top Skills

Comscore
Dds
Emarketer
Forrester
Kantar
Media Ocean
Nielsen
The Company
15,492 Employees
On-site Workplace

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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