Senior Manager, Media, Brand Marketing

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Title: Senior Manager, Media, Brand Marketing
Reports to: Director, Brand Marketing
Location: Tokyo, Japan
Primary Purpose:
The Media Senior Manager plays a key role in transforming the brand in Japan and achieving business objectives through customer connections. This role collaborates with Brand Marketing, Brand Analytics, Global Media, and local media partners to ensure top-notch media planning and execution across all media touchpoints.
The successful candidate will utilize their expertise in full funnel media strategy, planning, and performance metrics.
Demand Generation & Demand Capture Media Planning and Budget Management
• Collaborate with the global and Japan media teams to create annual and seasonal media plans based on business targets and brand KPIs• Collaborate with Brand Marketing to share the right content on the best platforms effectively. Identify optimal formats and content needs using the STDC framework. • Strategically plan and supervise demand capture media, SEM, SEO, and retargeting• Plan and manage media budgets, oversee purchase orders, and track financial reconciliations.• Brief to media agency, deliver campaign media plan and spot plan • Develop in-flight tracking methodology and drive in-flight optimization • Manage media partner's execution and the weekly meetings• Partner with Media Analytics team on weekly monthly and quarterly tracking • Apply deep and up to date understanding of media methodology, media productivity, consumer and market trends to revise and improve mid-long term media strategy and tactics • Marketing Analytics and Tapestry Digital to develop customer full journey data tracking. Link media performance with customer behavior and outcome , Knowledge and experience of MMM and MTA• Provide on competitive and ad hoc tracking and analyses from media perspective • Set process and result media KPIs
The accomplished individual will possess...
• Solid knowledge in digital media planning, media buying, media KPI analyses to ensure effectiveness and efficiency targets• 10+ years of working experience in media agency or in-house media planning role for mid to high budget level brands, FMCG background preferred• Strong communication skills in English and Japanese both written, speaking and understanding• Ability to work with internal partners and external partners for media & media buying agency• Knowledge, Experience and relationship with platform• Growth mindset, self-starter and proactive in a fast-paced environment
An outstanding professional will have...
• Critical thinking, ability to challenge the status quo and drive transformational changes• Outstanding analytical mindset and result driven• Nimble learner with curiosity and passion in media• Positive, self-motivated and endorses cross functional partnership
Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits
General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation.