Senior Manager, Marketing

Posted 4 Days Ago
Be an Early Applicant
New York, NY
114K-212K Annually
Senior level
Information Technology
The Role
The Senior Marketing Manager will develop and execute marketing and communications plans targeting customer acquisition and retention in the Americas and Canada. Responsibilities include managing integrated marketing campaigns, collaborating with sales and marketing teams, ensuring brand compliance, and driving innovative marketing programs.
Summary Generated by Built In

Job Description:

The role of Senior Marketing Manager is an exciting opportunity for a seasoned marketing professional to play a key role in our markets marketing strategy for the Americas and Canada.

We are looking for a sharp, experienced, innovative, results-oriented marketing professional. This individual will have a key role in helping to drive the acquisition and retention of customers across the DXC portfolio for growth.

The role:

You will develop and execute marketing & communications plans for specific offering verticals in the US and Canada. Working closely with business, sales, marketing, industry and technology leaders, you will create awareness and preference amongst our target customers, generate demand and help build and accelerate sales pipeline. You have strong community of peers around you that you can tap in for experience and expertise. Bring your fresh ideas and be part of our continual marketing & communications innovation.

Responsibilities:

  • To understand the business and marketing objectives of aligned area, as well as developing an understanding of the market opportunity.
  • Manage the integrated planning, design and execution of key marketing campaigns ensuring we are employing the right channel mix for an optimal client experience. This can include advertising, internal communications, events & sponsorships, web content management, social media, among others.
  • Provide leadership around the most effective campaign strategy as well delivering effective, high-impact marketing campaigns that resonate with the target audiences and reinforce the brand.
  • Work with Sales, Marketing and in some cases agencies to execute the plan.
  • Follow-through on contacts and leads created to generate and accelerate sales pipeline.
  • Ensure brand compliance of creative and messaging.
  • Bring innovation to your programs and the team!

Knowledge and Skills:

  • Strong campaign management and/or cross-channel data-driven marketing execution whereby you have demonstrated an ability to communicate and influence stakeholders.
  • In-depth knowledge of marketing principles, practices, tactics, and tools, especially Digital Marketing (LinkedIn, Marketo) and events organization.
  • Superior verbal and written communications skills and the ability to interact with senior management on a regular basis.
  • Ability to learn fast and leverage the team’s experience and expertise.
  • Ability to create innovative new marketing programs that generate results.
  • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
  • Ability to work in a fast-paced environment where continuous innovation is expected.
  • History of teamwork and willingness to roll up one’s sleeves to get the job done.
  • 10 + years of Marketing and/ or agency experience.
  • Experience in Technology industry, especially with financial services customers is a big plus.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • Experience in software or system integration business is a plus Significant (10+ years).
  • Sales experience is a plus.
  • Ability to think strategically and execute methodically.

Work Environment:

Hybrid work environment – New York, NY.

Compensation at DXC is influenced by an array of factors, including but not limited to the experience, job-related knowledge, skills, competencies, as well as contract-specific affordability and organizational requirements. A reasonable estimate of the current compensation range for this position is $114,200 - $212,000.

Full-time hires are eligible to participate in the DXC benefit program. DXC offers a comprehensive, flexible, and competitive benefits program which includes, but is not limited to, health, dental, and vision insurance coverage; employee wellness; life and disability insurance; a retirement savings plan, paid holidays, paid time off.

If you are an applicant from the United States, Guam, or Puerto Rico

DXC Technology is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information. DXC's commitment to diversity and inclusive selection practices includes ensuring qualified long-term unemployed job seekers receive equal consideration for employment. View postings below.

We participate in E-Verify. In addition to the posters already identified, DXC provides access to prospective employees for the Federal Minimum Wage Poster, Federal Polygraph Protection Act Poster as well as any state or locality specific applicant posters. To access the postings in the link below, select your state to view all applicable federal, state and locality postings. Postings are available in English, and in Spanish, where required. View postings below.

Postings link

Disability Accommodations

If you are an individual with a disability, a disabled veteran, or a wounded warrior and you are unable or limited in your ability to access or use this site as a result of your disability, you may request a reasonable accommodation by contacting us via email.

Please note: DXC will respond only to requests for accommodations due to a disability.

Recruitment fraud is a scheme in which fictitious job opportunities are offered to job seekers typically through online services, such as false websites, or through unsolicited emails claiming to be from the company. These emails may request recipients to provide personal information or to make payments as part of their illegitimate recruiting process. DXC does not make offers of employment via social media networks and DXC never asks for any money or payments from applicants at any point in the recruitment process, nor ask a job seeker to purchase IT or other equipment on our behalf. More information on employment scams is available here.

The Company
Auckland
86,261 Employees
On-site Workplace
Year Founded: 2017

What We Do

DXC Technology is a Fortune 500 global IT services leader. Our more than 130,000 people in 70-plus countries are entrusted by our customers to deliver what matters most. We use the power of technology to deliver mission critical IT services across the Enterprise Technology Stack to drive business impact. DXC is an employer of choice with strong values, and fosters a culture of inclusion, belonging and corporate citizenship. We are DXC.

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