Marketing Manager - Assistant Vice President / Vice President

Posted 5 Hours Ago
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New York, NY
Senior level
Fintech • Financial Services
The Role
The Marketing Manager will develop marketing materials for fund launches, create go-to-market plans, manage digital campaigns, and develop sales enablement resources. Collaboration with product and distribution teams is essential to enhance client engagement and achieve company goals.
Summary Generated by Built In

iCapital is powering the world’s alternative investment marketplace. Our financial technology platform has transformed how advisors, wealth management firms, asset managers, and banks evaluate and recommend bespoke public and private market strategies for their high-net-worth clients. iCapital services approximately $200 billion in global client assets invested in 1,634 funds, as of September 2024.

iCapital has been named to the Forbes Fintech 50 for seven consecutive years (2018-2024); a three-time selection by Forbes to its list of Best Startup Employers (2021-2023); and a four-time winner of MMI/Barron’s Solutions Provider award (See link below). 

 

About the Role

 

iCapital is looking to hire a Marketing Manager to join the Product and Audience Marketing team within the Marketing and Communications department.  This role is responsible for the development of marketing materials in support of fund launches, onboarding new clients to the iCapital platforms and driving engagement campaigns.  This individual will work collaboratively with stakeholders across the business including Product and Distribution teams.

Responsibilities

  • Develop marketing and sale enablement materials to support the launch of new private market funds.
  • Support the strategy, development, and execution of go-to-market plans for iCapital’s Alts and Structured Investments and Annuities Platform and Structured Investments; SI Distribution, m+ funds, and outcome driven strategies.
  • Facilitate rollouts of platform enhancements and tools across multiple owned and paid channels including email, on-platform communications, events, digital campaigns, social, and webinars with existing client base.
  • Develop and manage utilization of various sales enablement materials such as presentations, fund fact sheets, brochures, case studies, and product demos to communicate the platform and products’ value to potential and existing customers.
  • Seek opportunities across all elements of iCapital Structured Investments and Annuities Platform and Distribution businesses including acquisition, retention, platform features and functionality, and product launches to help meet and exceed company goals.

 

Qualifications

 

  • Bachelor’s degree in marketing, business, or a related field
  • 7-10+ years of related experience including preferably within the fintech or wealth management industry
  • Proven track record of developing and managing successful marketing strategies, plans and campaigns.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and interpersonal skills, with a knack for building relationships.
  • Proven success at marketing and execution planning and project management. Adept at building integrated marketing plans and campaigns across multiple marketing disciplines
  • Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
  • Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment

 

Benefits

 

The base salary range for this role is $120,000 to $175,000.  iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us  Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: https://www.icapitalnetwork.com/about-us/recognition/

 

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

What the Team is Saying

Matt
Lisa
Chao
Chris
Juan
The Company
HQ: New York, NY
1,500 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Powering the World’s Alternative Investment Marketplace. Part innovator, part educator, and part navigator of the alternatives industry, iCapital offers intuitive, scalable digital solutions that have transformed how private market and hedge fund investments are bought and sold. With iCapital, financial advisors, wealth managers, and asset managers around the world now have access to everything they need to deliver the return and diversification potential of alternatives to high-net-worth investors.

Why Work With Us

iCapital is a technology-driven cutting edge firm with an entrepreneurial spirit. You'll have the opportunity to make important contributions as part of a dynamic team where you can maximize your potential, develop new skills, and help change an industry within an innovative and fast-paced setting.

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iCapital Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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