Senior Manager, Marketing Technology & Operations

Blue Yonder Title:

Senior Manager, Marketing Technology & Operations

Other Comparable Titles:

Senior Manager, Marketing Operations

Senior Manager, Marketing Technology

Location:

Dallas - can work remotely from Dallas

Overview:

Blue Yonder is seeking an innovative and tech-savvy marketing professional with a passion for driving operational excellence. Reporting to the Senior Director, Marketing Performance & Operations, the Senior Manager, Marketing Technology and Operations will be responsible for driving our go-to-market (GTM) strategies by leveraging process and technology to implement best practices across the marketing organization. This role requires a deep understanding of core marketing technologies, B2B lead-opportunity lifecycles, and the latest industry trends on GTM strategies to support and scale Blue Yonder’s growth engine.

What you will do:

Marketing Technology

• Optimize our existing marketing technology stack to streamline marketing activities, enhance customer engagement, and improve data management.
• Partner with key stakeholders to gather requirements and drive technology-driven solutions that meet organizational goals.
• Lead change management efforts related to marketing technology implementation and process improvements.
• Monitor industry trends and emerging technologies to identify growth opportunities and ensure that the company remains competitive in the market.

Process Optimization and Operational Efficiency

• Develop and implement automation strategies to enhance marketing workflows, reduce manual processes, and increase operational efficiency.
• Optimize the campaign response-to-MQL-opportunity process, collaborating with BDR, sales, and marketing teams to enhance lead and account management, routing, scoring, and nurturing.

• Work closely with cross-functional teams to ensure alignment in scoring models, nurturing campaigns, and opportunity conversion strategies.
• Drive a culture of continuous improvement within the marketing team, advocating for innovative solutions and best practices.

Data Management

• Work closely with IT and data governance teams regarding protocols for data management and security.
• Ensure data accuracy, integrity, and compliance across marketing systems and processes.

What we are looking for:

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field; Master’s degree preferred.
• 7+ years of experience in marketing operations, marketing technology management, or similar roles
• Proven experience with key marketing platforms, including Marketo, Salesforce, 6Sense, Marketo Measure, Drift, etc.
• Strong understanding of lead generation, nurturing, and lead/account scoring processes.
• Demonstrated ability to optimize marketing workflows and automate processes effectively.
• Exceptional project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and interpersonal skills, capable of collaborating across teams and influencing stakeholders.

Synonymous Job Title:

Sr. Marketing Manager

#LI-REMOTE

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The salary range for this position is $120,334.55 to $151,665.44 US

The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes: 

• Comprehensive Medical, Dental and Vision 

• 401K with Matching 

• Flexible Time Off 

• Corporate Fitness Program 

• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equity (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.