Senior Manager, Marketing Technology & Campaign Execution

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

We are looking for a Senior Manager, Marketing Technology & Campaign Execution to join our growing team! In this role, you will be responsible for leading our marketing technology strategy, managing CRM systems, and overseeing the operational execution of marketing campaigns. You will play a crucial role in leveraging platforms to drive customer engagement, optimize marketing operations, and achieve business objectives.

As a Senior Manager, Marketing Technology & Campaign Execution, your duties and responsibilities will include:

• Marketing Technology Strategy: Develop and implement a comprehensive marketing technology strategy aligned with business goals and marketing objectives
• CRM Systems Management: Oversee the implementation, integration, and maintenance of CRM systems (e.g., Salesforce Marketing Cloud) to enhance customer data management, segmentation, and personalization
• Operational Campaign Execution and Optimization: Lead the operational execution of marketing campaigns, ensuring seamless delivery across multiple channels (email, SMS, paid media, etc.) and recommendations on how campaigns can be optimized to achieve business objectives
• Analytics and Insights: Utilize data-driven insights to optimize campaign performance, customer journeys, and ROI
• Collaboration: Partner closely with cross-functional teams including marketing, IT, sales, and customer service to align strategies and achieve cohesive customer experiences
• Vendor Management: Manage relationships with external vendors, agencies, and technology partners to maximize the effectiveness of marketing technology solutions
• Budget Management: Develop and manage budgets related to marketing technology investments, ensuring efficient allocation of resources
• Team Leadership: Lead and mentor a team of marketing technology specialists, CRM administrators, and campaign operations professionals
• Compliance and Governance: Ensure compliance with data privacy regulations and implement best practices for data governance within CRM systems

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Education: Bachelor’s degree in Marketing, Business Administration, Information Technology, or related field required
• Experience: 8+ years of experience in marketing technology, CRM systems management, and operational campaign execution within the telecommunications or related industry
• Leadership Skills: 5+ years of current experience managing large teams, projects and building structure and processes. Proven track record of driving strategic initiatives, and achieving measurable results in a fast-paced environment.
• Technical Proficiency: Expertise in Marketing automation platforms, customer data platforms, CRM systems and familiarity with marketing analytics tools
• Strategic Thinker: Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations
• Communication: Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization

BONUS POINTS FOR:

• Master's in Business Administration (MBA)

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice