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Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.
This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.
The Director, Marketing Operations will be responsible for leading projects – spanning people management, process improvements, and technology optimizations – to spur digital transformation across the marketing organization at Appian.
The Director will define and lead the vision for the Appian Martech stack.
This role will lead a team tackling transformational projects, from automating lead routing to improving our SFDC campaign attribution model, as well as rebuilding and maintaining marketing operations, governance standards, and key documentation for marketing and sales enablement. This role will oversee an email marketing center of excellence.
In this role, you will:
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Lead digital transformation of the Martech stack through project scoping, roadmapping, and liaising with our digital operations consulting agency, SalesLabX, as well as through re-alignment of team resources to key project work
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Lead operations modernization efforts across SFDC and Pardot, enabling, training, and providing documentation to our entire marketing team to empower them to succeed with our marketing technology stack. This includes lead processing and campaign performance measurement
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Build out an email marketing center of excellence, from strategy to editorial planning to nurture pathing to improved email segmentation and activation
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Oversee integrations between third-party tools and our CRM to ensure the data integrity of our key systems and reduce the need for manual transfer of data between disconnected tools
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Automate and integrate manual, resource-intensive operational activities across the team by bringing on new tools and technologies
About You:
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Bachelor's Degree
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8+ years of related experience
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Marketing experience across multi-facets of marketing teams, including campaign marketing, paid media, email marketing, sales enablement and marketing operations
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Experience navigating and learning from large multinational organizations, navigating organizations going through change, from company acquisitions to re-structured teams
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Inquisitive, detail oriented, positive, team-player attitude
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People management experience and track record of motivating teams to achieve great things in the midst of change, as well as conscientious approach to empowering and up-leveling team members through growth opportunities and supportive career pathing
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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Top Skills
What We Do
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance.
Why Work With Us
Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard.
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