Senior Manager Marketing & Communications

Position Overview:

We are seeking a dynamic, goal driven Senior Manager to lead and implement conferences and events in support of our marketing objectives for Freddie Mac’s Single-Family Division.

This role is critical to ensuring our presence and messaging resonate with key partners, drive engagement, and enhance our industry position. The ideal candidate will demonstrate a passion for innovative event strategies and exceptional organizational skills, ensuring all events are performed flawlessly and deliver maximum impact. They should be adept at fostering a culture of continuous improvement, inspiring their team to exceed expectations and explore new opportunities for engagement and outreach. A proactive approach to addressing challenges and seizing opportunities is essential, along with a keen eye for detail and a commitment to driving measurable results in all initiatives.

Our Impact:

Freddie Mac’s Single-Family Division makes home possible for hundreds of thousands of people every year.  Through our presence at conferences and events:
•    We build relationships with lenders, brokers and key partners within the mortgage eco-system.
•    We promote our innovative products and solutions that help people achieve and maintain their dream of homeownership.
•    We strengthen our reputation as an organization that operates in a safe and sound manner.
The impact we make in the housing industry through our participation in conferences and events is profound, enabling us to forge meaningful connections and showcase our forward-thinking solutions. Your role will involve not only managing the logistics but also crafting an engaging narrative that highlights our value proposition, thereby enhancing our visibility and influence. 

Your Impact:

As the Senior Manager, you will be a pivotal figure in weaving our strategic ambitions into the fabric of our event marketing efforts, ensuring that each initiative not only meets but surpasses our high standards. You will play a critical role in design and implementation of impactful conferences and events that align with our organizational goals.

Your expertise will be instrumental in driving these efforts:

Event Strategy and Planning
•    Lead the development and execution of marketing strategies for all conferences and events – virtual and in-person.
•    Collaborate with other departments to align event goals with broader business objectives.
•    Manage the event calendar, ensuring timely preparation and resource allocation.
•    Lead the re-imagination and transition of our signature event – CONNECT – from a virtual to in-person event for 2025.

Brand Presence and Promotion:
•    Collaborate with internal operations and strategy teams to develop and implement integrated marketing campaigns.
•    Research and recommend new opportunities for event participation, sponsorship, and engagement, extending our reach to key audiences.
•    Provide consultative expertise to internal business partners for participation in industry events and activation of sponsorships.

Logistics and Vendor Management:
•    Oversee the planning and execution of all aspects of events including space selection, logistics, budgeting and stakeholder engagement.
•    Build and maintain relationships with vendors and industry partners.
•    Coordinate compliance with company policies and facilitate requisite approvals for events and attendance by staff.

Team Collaboration & Leadership:
•    Lead and mentor a team of marketing professionals dedicated to event planning and execution, cultivating a collaborative and innovative work environment.
•    Work with cross-functional teams to fully use conferences and events as a marketing outreach channel.
•    Manage relationships with partners across the business, balancing their priorities with marketing and event best practices to support their objectives within the broader context of the business and its brand.

Return on Investment Tracking, Analysis and Reporting:
•    Conduct post-event debriefs to assess performance, gather feedback and identify areas of improvement.
•    Prepare comprehensive reports and presentations to senior leaders on event outcomes.
•    Use data and analytics to inform decisions.

Qualifications:

•    Bachelor’s degree in Business, Marketing, or related field.
•    10+ years of experience in marketing with emphasis on event management, with a focus on trade shows, or industry events.
•    5+ years of leading a team of at least three professionals.
•    Strong project management skills with the ability to plan and manage multiple events/projects simultaneously.
•    Outstanding communication, negotiation, and interpersonal skills.
•    Proficiency in event management software and tools; experience with virtual and hybrid events is a plus.
•    Experience or knowledge of mortgage industry, GSEs a plus.
•    Ability to travel (up to 30%).
•    CMP, CGMP or other relevant certifications preferred.
 

Keys to Success in this Role:

•    Using your comprehensive understanding of the market to find opportunities that enhance our outreach and engagement, 
•    Seamlessly integrating our brand values into each event, 
•    Helping to solidify our standing as a leader in the housing industry, 
•    Championing the innovative spirit that defines us. 
 

Current Freddie Mac employees please apply through the internal career site.

Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others.

We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by applicable law. We will ensure that individuals with differing abilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.

CA Applicants:  Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.

Time-type:Full time

FLSA Status:Exempt

Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.

This position has an annualized market-based salary range of $142,000 - $214,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.