Senior Manager / Manager, Campaign

Posted 2 Days Ago
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Hong Kong, Central, Central & Western District
Senior level
Fintech • Payments • Financial Services
The Role
The Senior Manager/Manager, Campaign will oversee the planning, design, and implementation of product campaigns in the Life & Health business. Responsibilities include client incentive management, campaign evaluation, communication with partners, development of research-based product propositions, and optimizing promotional strategies across various media while collecting feedback for improvements.
Summary Generated by Built In

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job Responsibilities

Campaign Design & Implementation 

  • Plan, develop and implement product campaigns for Life & Health Business across channels.

  • Ensure accurate and timely fulfillment of client incentive. Work with internal and external stakeholders on incentive communication 

  • Conduct campaign evaluation and on-going monitoring to ensure effective implementation of client incentive

  • Responsible for seamless communication with bank partner, distribution team to promote client upselling and cross-selling programs. 

  • Support to develop research based product propositions to maximize sales impact

  • Work closely with other marketing sub-teams to optimize the promotion of campaigns via online / offline / social media platform in order to enhance the media efficiency. 

  • Proactively collect feedback from frontline to look for potential area of improvement for future campaign.

Job Requirements

  • University degree holder with major in Marketing, Business Administration, Economics and Finance.  

  • At least 8 years related experience in marketing within financial services sector, preferably in insurance or banking industry.

  • Possess strong business oriented mindset & problem solving skills

  • Solid project management skills and able to meet tight deadlines

  • Proven interpersonal and negotiation skills with all levels of coworkers, distributors and clients

  • Highly analytical and detailed oriented

  • Excellent project management and people management skills 

  • Excellent communication skills in both spoken and written Chinese and English

  • Proficient in Microsoft Excel applications

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

  

Job Category:

Marketing

Posting End Date:

07/03/2025

The Company
Toronto, Ontario
499 Employees
On-site Workplace

What We Do

A UK company, Sun Life Financial of Canada is focused on building excellent customer service by offering the highest levels of customer care. We have been serving customers in the UK for over 100 years

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