Senior Manager, Lifecycle Marketing

Reposted 11 Days Ago
Be an Early Applicant
Cambridge, MA
Senior level
Artificial Intelligence • Consumer Web • Fintech • Insurance
The Role
The Senior Manager, Lifecycle Marketing will lead marketing strategies, manage A/B tests, and drive data-driven retention initiatives, collaborating across teams to enhance customer experience.
Summary Generated by Built In

Why us? 

Insurify is one of the America’s fastest-growing FinTech startups, and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America of 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 22, 21, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance, with artificial intelligence, technology, and superior product design. Our vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management.  Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.


Join us if you like

  • $1.3 Trillion market opportunity
  • MIT alumni founders
  • Female-led startups
  • $130M total funding coupled with rapid growth
  • A strong leadership team with experience from many successful startups around the world


How you will make an impact

  • Plan, launch, and analyze A/B tests across Email and SMS channels, using our marketing automation platforms
  • Develop new ideas for customer feedback loops, and use insights to inform and adjust marketing and customer retention strategies
  • Stand up end-to-end marketing, communication, and retention strategies for new products and verticals within Insurify
  • Define, own, and analyze KPIs for marketing and retention initiatives
  • Work closely with cross-functional teams (including product, design, analytics, and marketing) to ensure cohesive and aligned marketing efforts
  • Manage relationships with external vendors and partners to enhance our growing marketing capabilities
  • Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience


Who you are

  • Bachelor’s degree in Marketing, Business, or a technical or quantitative field
  • 7+ years of experience in lifecycle marketing and/or retention marketing, preferably within the auto insurance or financial services industry.
  • Demonstrated success in designing high impact experiments and driving true value for your customers
  • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Expertise in marketing automation tools and CRM systems
  • Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.


Benefits

  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time
  • Catered lunches in the office
  • Commuter Benefits

We are proud to be an Equal Employment Opportunity and Affirmative Action employer.

Top Skills

Crm Systems
Marketing Automation Platforms
SQL
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The Company
HQ: Cambridge, MA
135 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Insurify is the most comprehensive online insurance marketplace. Powered by a robust technology platform, Insurify provides fast, accurate, personalized recommendations to help you make confident decisions about your insurance coverage. And it helps you save money, too.

Real time quotes. Real time savings.

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