Director, FP&A

Job Summary: 

As Ruggable's Director of FP&A, you will play a critical role in driving financial strategy and decision-making, with a primary focus on supporting our growth marketing department. You will serve as a key thought partner to cross-functional leaders, providing financial insights that drive growth and optimize the efficiency and effectiveness of our marketing spend. This highly collaborative role requires a deep understanding of direct-to-consumer (DTC) e-commerce business models, marketing analytics, and performance marketing metrics. You will be responsible for forecasting, budgeting, and financial modeling while continuously improving FP&A processes to enhance decision-making. Your expertise will help shape the financial future of Ruggable’s marketing investments.

What You’ll Do: 

• Work with cross-functional partners to fine-tune forecast inputs and translate their thinking into GAAP financials; own P&L, balance sheet, and cash flow assumptions for assigned business function(s).
• Partner with the marketing team to analyze and optimize marketing spend across channels, ensuring alignment with business goals.
• Provide decision support by generating insights from financial, marketing, and operational metrics, delivering recommendations that enhance business performance.
• Support strategic planning, including the annual budgeting and quarterly re-forecasting processes, with a focus on marketing investments and ROI.
• Develop functional expertise and understanding nuances of the business, while establishing the right process and cadence for data handoffs.
• Enhance Finance’s reporting capabilities, including cost allocation, segmentation, and developing insights through data pipelines in collaboration with cross-functional leaders.
• Assist with high-visibility internal and external reporting processes, including consolidation of monthly financial results, budget-to-actual variance analysis, and monitoring of marketing-specific operational and financial metrics.
• Maintain and deeply understand the company's financial model.
• Conduct ad-hoc analyses to support functional objectives, such as business case development, new product and investment evaluation, efficiency initiatives, identifying topline and margin enhancement opportunities, etc.

What You’ll Need to Have:

Required:

• 8-10+ years of FP&A experience, with at least 3 years supporting Marketing teams
• Background in DTC e-commerce or consumer brands, with expertise in analyzing revenue funnels and marketing effectiveness.
• Deep knowledge of marketing analytics and performance marketing metrics (CPA, CPC, conversion, AOV, CAC, ROAS, LTV to CAC, etc.).
• Strong understanding of GAAP accounting and financial modeling 
• Ability to take on increasing responsibility rapidly while managing multiple projects with high-quality output. 
• Experience with revenue forecasting and full P&L management.
• Ability to provide actionable insights and recommendations to senior leaders.
• Strong communication skills with the ability to translate financial data into strategic business decisions.
• Hands-on approach with a passion for process improvements and functional maturity within FP&A

Preferred:

• Experience in a high-growth e-commerce or CPG company.
• Background in FP&A support of a growth marketing organization or marketing analytics.
• Familiarity with NetSuite and Google Suite.
• Experience partnering with cross-functional teams to assess the performance of new marketing or product initiatives through in-depth financial analysis
• Strong financial modeling skills

Compensation:

• $165,000- $185,000 per year base salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan