Senior Manager, Field & Account Based Marketing, Southern Europe

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

The Impact of a Sr. Manager, Field & Account Based Marketing, Southern Europe at Coupa:

As Senior Marketing Manager, Southern Europe, you will own the marketing strategy and implementation for Spain, Portugal, and Italy, playing a critical role in Coupa’s growth across the region. Reporting to the Senior Field Marketing Manager, EMEA, this role combines autonomy, strategic planning with hands-on execution. From managing tradeshows to developing ABM campaigns (1:1 and 1:few), you will design and deliver impactful marketing programs that drive pipeline growth, support sales objectives, and establish Coupa as the leading spend management platform in the region.

This is a remote-first role requiring a proactive self-starter who thrives in a fast-paced environment. Fluency in Spanish and Italian is mandatory (Portuguese is a plus), along with a deep understanding of the Southern Europe market. Ideally, you are based near Madrid, but flexibility is key as Coupa continues to expand its regional presence.

What You'll Do:

• Regional Ownership: Fully own Coupa’s marketing strategy for Spain, Portugal, and Italy, taking initiative to identify opportunities and drive results independently while ensuring alignment with EMEA-wide goals
• Account-Based Marketing (ABM): Lead 1:1 and 1:few ABM programs to engage key accounts and drive pipeline, with messaging tailored to customer personas and buying stages
• Event Management: Plan and execute high-impact events, including tradeshows, hosted events, and intimate networking opportunities
• Sales Collaboration: Build strong relationships with sales leadership and teams, proactively providing support and insights to align strategies with revenue objectives
• Cross-Functional Engagement: Partner with EMEA and global teams, including customer marketing, alliances, and product marketing, to deliver cohesive, multi-channel campaigns
• Data-Driven Strategy:Use analytics and data to own campaign performance measurement and optimize ROI, consistently refining strategies to improve lead-to-opportunity conversion rates
• Channel Marketing: Collaborate with partners to create and execute integrated marketing programs that expand Coupa’s reach in the region

What You Will Bring to Coupa:

• Experience: in field marketing, ABM, or demand generation within B2B enterprise software/SaaS, with a strong record of driving pipeline and revenue. Channel marketing experience is a plus
• Technical Expertise: Proficiency with MarTech tools, including Salesforce (CRM), Marketo (marketing automation), 6sense (ABM platforms), LinkedIn Campaign Manager, Outreach (sales engagement), and Sendoso (direct mail)
• Language Skills: Fluency in Spanish and Italian is mandatory; Portuguese is a plus
• Regional Knowledge: In-depth understanding of marketing strategies for Southern Europe, with sensitivity to cultural nuances and customer preferences
• Relationship Building: Demonstrated ability to work closely with sales and leadership teams to align marketing efforts with business objectives
• Self-Starter: Highly proactive and able to work independently to deliver results in a remote-first environment
• Strategic Thinking: Ability to balance big-picture planning with hands-on execution, ensuring marketing programs are impactful and aligned with regional goals
• Education: Bachelor’s degree in marketing, business, or a related field

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At Coupa, we celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. 

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