Company Description
Bienvenue chez ACCOR, groupe hôtelier, leader dans le secteur de l’hospitalité.
Nous sommes un écosystème de 40 marques dans 110 pays, de talents et de solutions, prêts à s'engager dans les possibilités infinies de l'avenir. Accor vous propose une nouvelle façon de vivre, de travailler, de vous divertir et de développer votre activité professionnelle grâce à une expérience client personnalisée.
Groupe engagé, nous veillons plus que jamais à évoluer dans le respect de notre patrimoine commun.
Découvrez notre culture, nos valeurs et nos ambitions sur https://group.accor.com/
Job Description
A unique environment:
The Global Digital Marketing & eCommerce team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost. We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional teams, overseeing the commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way. We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels.
A Motivating Context
An exciting opportunity to be part of the Customer Experience & Engagement team setting up a new path for Premium, Midscale & Economy brands, in an international environment; building relationship with counterparts around the globe.
As a Senior Manager Digital Experience, you are working on improving brands websites
- Prioritize and define websites revamps and evolutions roadmap for brands across Premium, Midscale & Economy segments
- Collect, challenge and prioritize evolutions needs from regions and brands
- Manage timelines for execution of digital marketing deliverables and goals
- Improve user experience based on data analysis, audiences and best practices
- Lead transversal projects related to digital user experience
- Monitor the performance and share reporting
- Work collaboratively with ALL team to improve brand share of voice and consistency between brands.com and ALL
- Work closely with product managers and product owners for website evolutions
- Collaborate with different internal stakeholders and teams: BDT, Brands, Regions and Digital Marketing & Ecommerce experts
You lead optimization initiatives across owned channels touchpoints
- Optimize customer journeys with full funnel approach
- Contribute to implementing SEO optimizations
- Contribute to improving e-merchandising with the support of the CRM Omnichannel Manager
- Contribute to improving content quality and consistency
- Identify and implement AB tests with the help of product teams / e-merchandisers to improve user experience
You monitor, optimize and report on the performance of brands.com
- Collect, analyze and share data through analytics tools (Google Analytics, Content Square)
- Create a monthly website performance report
- Monitor & drive ecommerce digital performance across channels and levers, driving customer database building, brand engagement and direct (fee collection) revenue
- Optimise visibility & performance 360-degree brand communication campaigns on Brand digital channels
- Collaborate with traffic acquisition, SEO & CRM teams to maximise brand visibility & performance within All / brand ecosystem
- Collaborate with social media teams to leverage social engagement towards optimization of traffic & conversion on brand web direct channels
You contribute to share best-practices and to communicate on results
- Analyze, define and follow-up on AEM user guides that need to be created and shared
- Co-animate AEM training on new components
- Share AB tests results, website performance
- Guide ecommerce teams in the hubs towards optimization of their brand strategies through Digital levers, based on digital insights (evolutions & trends), and integrated in Digital Brand Strategies and roadmaps
- Design and implement frameworks, guidelines and governance on activities related to the job missions
You manage relationships with providers
- Follow-up projects with providers
- Run regular business reviews with partners
- Work hand in hand with agencies on implementing use cases, processes, ways of working.
Qualifications
- at least 7 years’ experience in Digital Marketing and eCommerce
- Strong affinity and experience with brand marketing
- Good interpersonal skills
- Self-Starter
- Analytical and results driven
- Good knowledge of one or several CMS tools
- Knowledge of digital activation channels: Media, Paid traffic, SEO, CRM
- Strategic thinker
- Fluent English
Additional Information
Knowledge of the following areas / tools is welcomed:
- Analytics (Google Analytics, Content Square)
- Content Management System: Adobe Experience Manager
Top Skills
What We Do
We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
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