Senior Manager, Demand Generation (Remote)

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change.

At Availity, we're not just another Healthcare Technology company; we're pioneers reshaping the future of healthcare! With our headquarters in vibrant Jacksonville, FL, and an exciting office in Bangalore, India, along with an exceptional remote workforce across the United States, we're a global team united by a powerful mission.

We're on a mission to bring the focus back to what truly matters – patient care. As the leading healthcare engagement platform, we're the heartbeat of an industry that impacts millions. With over 2 million providers connected to health plans, and processing over 12 billion transactions annually, our influence is continually expanding.

Join our energetic, dynamic, and forward-thinking team where your ideas are celebrated, innovation is encouraged, and every contribution counts. We're transforming the healthcare landscape, solving communication challenges, and creating connections that empower the nation's premier healthcare ecosystem.

Reporting to the Chief Marketing Officer, the Senior Manager, Demand Generation is responsible for overseeing and guiding a team of demand generation program managers and business development representatives to develop and execute strategies that drive awareness, interest, and engagement with Availity’s target audiences – generating leads, pipeline and revenue. In this leadership position, the individual will be responsible for setting the overall direction, goals and priorities for demand generation efforts, as well as providing guidance, support and mentorship to their direct reports. 

The Senior Manager, Demand Generation plays a critical role in driving the success of the demand generation function within Availity, ensuring that teams are aligned, motivated, and equipped to deliver on key business objectives related to lead generation, pipeline development and revenue growth. This position requires strong leadership skills, strategic thinking, analytical skills, and a deep understanding of demand generation principles and best practices.

Sponsorship, in any form, is not available for this position.

Location: Remote, US
 

Why you want to work on this team:

• Passionate about mentoring and coaching a team to meet and exceed targets
• Lead a team that is driving growth for a company that is committed to driving innovation and transformation in the healthcare technology space
• Enjoy building relationships in a cross functional environment

To be qualified for this position you:

• Bachelor’s degree in relevant field (master’s degree preferred but not necessary).
• 7+ years of experience in marketing with a focus on demand generation, lead generation, digital marketing, or related areas.
• Prior experience in a leadership role, managing teams, and overseeing demand generation programs.
• Healthcare industry experience preferred.
• Strong leadership skills, including the ability to inspire, motivate, and develop a high-performing team – as well as the capacity to set strategic direction, prioritize initiatives and drive results.
• Strategic mindset, with the ability to develop and communicate a clear vision for demand gen efforts, aligning them with broader business objectives and market trends.
• Proficiency in data analysis, performance measurement, and using insights to optimize campaigns and make data-driven decisions.
• Excellent verbal and written communication skills, with the ability to effectively communicate with internal stakeholders, senior leadership and external partners.
• Proven track record of working collaboratively with cross-functional teams, including sales, product marketing, content marketing and others, to achieve shared goals.
• Familiarity with marketing technology tools and platforms, such as marketing automation, analytics tools, revenue attribution software, etc.
• Ability to thrive in a fast-paced, dynamic environment, and adapt to changing priorities, market conditions and business needs.
• Results-oriented; demonstrated success in driving lead generation, pipeline growth, and revenue through demand generation initiatives.

You will set yourself apart with:

• Healthcare Technology Experience
• Proven track record in building lead generation teams from the ground up

You will be:

• Developing and communicating a clear vision and strategy for demand generation activities, aligning them with broader marketing, sales and Availity business objectives.
• Leading, coaching and mentoring a team of demand generation program managers and business development representatives (BDRs) – setting goals, providing feedback, and fostering a culture of collaboration and accountability.
• Overseeing the planning, execution and optimization of demand generation programs and campaigns, ensuring they are targeted, integrated, and impactful across various channels.
• Working closely with cross-functional teams, including sales, business development reps (BDRs), product marketing, content marketing, and others to ensure alignment and effectiveness of demand generation strategies.
• Establishing key performance metrics, tracking the effectiveness of demand generation activities, and using data-driven insights to optimize programs for maximum impact and ROI.
• Managing the demand generation budget, allocating resources effectively, and ensuring that spending both aligns with strategic priorities and delivers measurable results.
• Evaluating, implementing and optimizing marketing technology tools and platforms that support demand generation efforts – such as intent tools, revenue attribution solutions, and more.
• Providing ongoing training, development and support to team members to enhance their skills, knowledge and expertise in demand generation best practices.
• Staying informed about industry trends, client preferences, competitive landscape, buyer personas / buyer journey, to inform strategic decision-making and drive innovation in demand generation tactics
• Providing regular updates and reports to senior management on the performance and return of demand generation initiatives, highlighting successes, challenges, and opportunities for improvement.

Availity culture and benefits: 

• Availity is a certified “Great Place to Work”! Culture is important to us and there are many ways for you to make your mark here!
• We have several Diversity & Inclusion teams, a Young Professionals Group, a She Can Code IT group for women in tech, and various ways to engage with fellow Availity associates. 
• Availity is a culture of continuous learning. We have many resources and experts in our tech stack and in our industry that can help get you there too!
• Don’t feel like wearing business attire? Cool, you can wear jeans – we are a casual place.
• We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one! 
• We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits. 
• Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
• Interested in furthering your education? We offer education reimbursement!
• Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents. 
• Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Next steps: 

After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process. 

Interview process:  

• Recruiter Video Pre-Screen
• Video Interview with Hiring Manager
• Video Panel Interview with Sales Leaders
• Video Panel Interview with Marketing Leaders

Availity is an equal opportunity employer and makes decisions in employment matters without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances.

Availity is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. When required by state law or federal regulation, Availity uses I-9, Employment Eligibility Verification in conjunction with E-Verify to determine employment eligibility. Learn more about E-Verify at http://www.dhs.gov/e-verify.

Click the links below to view Federal Employment Notices.

Family & Medical Leave Act Equal Employment Law Poster Pay Transparency Employee Polygraph Protection Act IER Right to Work Poster Important Notice about Employee Rights to Organize and Bargain Collectively with Their Employers