Senior Manager, Customer & Community Engagement

Posted 5 Days Ago
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New York, NY
Senior level
Cloud • Enterprise Web • Information Technology • Productivity • Software
Workato helps companies integrate anything and automate everything.
The Role
The Senior Manager of Customer Marketing & Engagement Programs will enhance customer community engagement through strategic storytelling and program execution. This role involves driving customer advocacy, creating compelling relationships, and enhancing marketing initiatives to promote customer success. Responsibilities include delivering impactful customer success stories, developing executive engagement programs, and fostering collaboration across teams to ensure customer needs are prioritized.
Summary Generated by Built In
About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

Responsibilities

Workato is seeking a passionate and creative team member to join our growing Corporate Marketing Team as the Senior Manager of Customer Marketing & Engagement Programs. This person will be focused on scaling and driving strategic executive engagement and programs to champion, activate, and expand our customer community. You’ll execute programs that showcase our outstanding customers, build deeper connections, support customer listening programs, and promote customer advocacy internally and externally. Partnering with the Senior Director of Customer Marketing and Strategic Engagement, this role will be at the forefront of elevating our customer community.   

  • Deliver powerful customer stories. You will drive the execution of our customer program, which identifies and shares our customers' successes through multiple mediums and develops customer advocates across industries, segments, and markets. Working with our customers and our internal teams, you’ll create powerful customer engagement and spotlight programs and help to identify, collect, and craft powerful stories that will inspire, motivate, and educate. 

  • Champion customers and create community programs. Create compelling customer executive engagement journeys that include stories, awards, speaking engagements, experiences, and co-marketing opportunities. Inspire our customer community with strategic communications across platforms and partner with leaders across Workato to create best-in-class experiences for customers. 

  • Drive our #1 Company Value – that the Customer comes first, second, and third. We know we succeed only when our customers are successful. In this role, you’ll be at the heart of those efforts identifying, crafting, and distributing, internally and externally, stories that bring that to life. You’ll help to create and execute reference programs that connect our customers and their stories to the right people, at the right time, with the right context. You will be an essential partner to internal teams that want to stay on top of the latest and greatest with our customers. 

RequirementsQualifications / Experience / Technical Skills

  • 7+ years of experience in customer marketing, corporate communications, content marketing, customer and community engagement, or executive communications

  • Demonstrated success in delivering compelling customer stories, customer experiences, and strategic content

  • Experience crafting and executing executive-level customer marketing programming 

  • Proven track record of working effectively with customer and internal executives, sales, product management, and marketing to build strong relationships and achieve outcomes

  • Clear understanding of marketing, sales, and communications priorities and track record of successfully partnering to deliver high-impact customer stories and assets

  • High-energy, “own it” personality, and ability to drive process improvement and thrive in a fast-paced, high-growth environment under tight timelines

  • Exceptional communication cross-functionally and at all levels, including senior management

  • Excellence in both program development, execution, and management

For New York City applicants, the pay for this role may range between $135,000 - $160,000 plus variable, benefits, perks and equity.

The Company
HQ: Mountain View, CA
650 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

The leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Built for Business and IT users, Workato is trusted by over 7,000 of the world's top brands like Gitlab, Toast, Broadcom, Intuit, Autodesk, and HubSpot. Leaders use Workato to automate key processes like Order to Cash, Speed to Lead, HR Onboarding and Offboarding and more.

Why Work With Us

Here at Workato, we are a team moved by innovation — a passion to create the best possible way and the drive to continue to make it better. We also believe in the power of our team, knowing that we only succeed if we all succeed together. Our team uses seven operating principles to help us make better decisions, work as a team, and have fun.

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