Senior Manager, Cross Sell/Upsell

This position is accountable for overall Cox Business current customer revenue generation and meeting the annual planned goals for cross-sell/upsell revenue performance, retention and profitability. The Senior Manager, Cross-sell/Upsell Marketing responsibilities include SMB Current Customer Cross-sell/Upsell. This role leads the strategic planning, campaign and targeted program development to drive base revenue through cross-sell and upsell campaigns. This position identifies opportunities for growth and builds effective marketing strategies, to profitably grow the base through the utilization of insights, advanced analytics and market share data.
What You'll Do

• Leads the development and implementation of an annual customer cross-sell/upsell marketing strategy

• Manages the development and delivery of an integrated base management strategy plan designed to meet growth and profitability objectives

• Develops customer cross-sell/upsell marketing campaigns to deliver upon the annual strategy and in support of delivering the marketing-generated pipeline to support sales targets.

• Translates customer insights into strategic platforms for one to many campaigns as well as targeted one to one programs

• Oversees the identification of messaging strategies across both addressable and non-addressable media; partnering closely with the media team and campaign analytics.

• In partnership with the digital channel, helps lead the current customer digital marketing strategy, including development and management of audience first digital/mobile campaigns.

• Minimizes exposure and risk for programs and campaigns. Resolves and/or escalates issues in a timely fashion.

• Effective cross-matrix relationships and partnerships required with sales, business operations, field marketing, pricing, marketing analytics, campaign management, product marketing, digital, media, creative and brand teams.

What's In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum

• Bachelor's degree in a related discipline and 8 year's experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 12 years' experience in a related field.

• Requires strong knowledge of applications such Microsoft Word, Excel, and PowerPoint

• Excellent leadership, strategic, collaboration, analytic, oral communication, written communcation and project management skills to work effectively with teams throughout organization

Preferred

• MS degree + 6 years of experience preferred in a related discipline (i.e. Marketing, Business, etc.); OR Ph.D + 3 years of experience in a related discipline (i.e. Marketing, Business, etc.).

• Experience in telecommunications desired.

• Digital marketing and Cross-sell/Upsell Marketing marketing experience

USD 106,700.00 - 177,900.00 per year
Compensation:
Compensation includes a base salary of $106,700.00 - $177,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.