Senior Manager, Creative Contents - Coffee

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

March 30, 2025

Shift:

Job Description Summary:

With a transformative mindset, a passion and love for the Coca-Cola brand, this opportunity is to lead the development of marketing communication campaigns and brand experiences for Coffee category (mainly Georgia brand) for Japan market in the Japan and South Korea Operating Unit.
You will be crucial in reinforcing our brand's position, fostering growth, and managing customer relationships through impactful marketing initiatives. Join us to steer the creative direction that drives brand equity, leveraging your expertise to develop engaging content and experiences.

What You'll Do for Us

• You will be responsible for translating business strategy into communication and creative strategy to achieve the business goal, enhance brand value and the creation and delivery of creative strategy, communication ideas and final creative material.  
• Develop and execute marketing and creative strategies ensuring they reflect the brand's values and effectively build brand recognition.
• Create and manage the production of brand experiences and promotional materials consistent with the brand's message.
• Determine the optimal media mix and strategic partnerships, aligning with consumer segmentation and personas.
• Manage retail promotions, clarifying terms with retailers, and overseeing brand merchandise coordination at conferences or events.
• Contribute to campaign ideation, support content creation and optimization across the brand's portfolio, including digital and shopper communication.
• Integrate consumer research and data insights into creative processes, establishing measurement plans, and fostering a culture centered on collaboration and continuous improvement.
•  You will work with JSK OU E2E team, bottling partners, and our agency partners, taking the lead on all briefings, reviews and feedback. Then, coordinate with agencies and internal teams to ensure timely delivery of marketing projects, maintaining adherence to creative strategies.
• Ensure that all creative work is on brand, on strategy and delivers towards agreed-upon KPIs.  Then, evaluate and measure marketing brand experience and engagement effectiveness, providing insights on return-on-investment.
• Strong collaboration across category team, partnering functions, to ensure that market and stakeholder feedback/needs is considered. The Content Manager will consider and then make recommendations on how to manage feedback, clearly synthesize and communicate to agency partners and markets.  
• Understand current and future business needs so that creative work can be developed to help achieve commercial outcomes. 

Qualifications & Requirements  

• 10+ years’ experience working within marketing, advertising or brand communication roles.
• Demonstrated ability to conceptualize, execute, measure, and optimize creative brand marketing initiatives that drive business growth and customer value.
• Experience working in cross-functional teams.
• Proven ability to effectively lead the execution of multi-channel communication campaigns.  
• Exceptional communication skills essential for both internal team collaboration and external stakeholder engagement.
• Ability to manage complex timelines and multiple stakeholders, including agency partners.  
• Ability to manage budget/cost resources for maximum efficiencies and return on investment. 
• A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for branding/creative briefs.  
• Great creative instinct, judgement and articulation skill.  

 
What We'll Do for You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world 
• Creative Freedom: Lead content and creative strategies that bolster one of the world's most iconic brands.
• Global Impact: Grow with a global company that values diversity and engages with audiences from various cultures.
• Personal Growth: Opportunities for professional development in a collaborative environment that values innovation and creativity.

Skills:

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.