Senior Manager, Campaign Operations

Newsweek is seeking an experienced Senior Manager, Campaign Operations to lead and oversee a team of Ad Ops Specialists responsible for managing the end-to-end lifecycle of digital ad campaigns. The ideal candidate will ensure seamless campaign setup, launch, delivery, and performance optimization while serving as the primary point of contact for sellers, account managers, and our customers. This role requires strong leadership, operational excellence, and an in-depth understanding of ad platforms and campaign management. 

Key Responsibilities: 

Team Leadership: 

• Lead, mentor, and manage a team of Ad Ops Specialists, ensuring they deliver high-quality support for campaign execution. 
• Oversee workload distribution and prioritize tasks to meet deadlines effectively. 
• Conduct regular performance evaluations, provide coaching, and support career development initiatives. 

Campaign Management: 

• Oversee the setup, trafficking, and management of digital ad campaigns across multiple platforms (e.g., Google Ad Manager, DV360, or other DSPs). 
• Ensure campaigns are launched on time and meet performance KPIs, troubleshooting and resolving delivery or technical issues as needed. 
• Monitor ongoing campaign performance, providing actionable insights and recommendations for optimization. 

Stakeholder Collaboration: 

• Serve as the primary liaison for the sales team escalation matters, ensuring clear communication and alignment on campaign objectives, timelines, and deliverables. 
• Collaborate with internal teams (creative, analytics, product) to address client needs and resolve any challenges that may arise during campaigns. 
• Develop performance metrics and campaign summaries to stakeholders and clients as needed. 

Operational Excellence: 

• Develop and implement processes to improve campaign management efficiency and reduce errors. 
• Maintain detailed documentation of workflows, campaign setups, and troubleshooting guides. 
• Stay updated on industry trends, ad technology advancements, and platform changes to enhance team capabilities. 

Reporting and Analytics: 

• Ensure accurate tracking and reporting of campaign performance metrics. 
• Analyze data to identify trends and opportunities for optimization. 
• Provide post-campaign analysis, including insights on successes and areas for improvement. 

Qualifications: 

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field. 
• 4+ years of experience in digital ad operations, including at least 2 years in a leadership or management role. 
• Proficiency with ad serving platforms (e.g., Google Ad Manager, Campaign Manager) and programmatic tools (e.g., DV360, The Trade Desk). 
• Strong understanding of digital ad metrics, targeting, and optimization techniques. 
• Exceptional problem-solving and analytical skills, with a detail-oriented mindset. 
• Proven ability to manage multiple projects and deadlines in a fast-paced environment. 
• Excellent interpersonal and communication skills to engage with cross-functional teams and clients. 

Preferred Skills: 

• Experience with reporting and analytics tools (e.g., Tableau, Looker, or Excel). 
• Familiarity with industry standards such as VAST, VPAID, and viewability metrics. 
• Knowledge of creative asset formats and specifications (e.g., HTML5, rich media). 

Why Join Us?

This is an exciting opportunity to lead a talented team in delivering impactful digital campaigns while working closely with sales and other strategic partners. If you thrive in a collaborative environment and are passionate about driving campaign success, we want to hear from you!