Senior Manager - Brand Strategy

About the Team

The brand marketing team at Meesho comprises brand, media, insights, social and creative teams. We collaborate with business and product stakeholders and external partners to bring the brand communications of Meesho to life. Our aim is to enhance the quality of awareness of Meesho and it’s key messages. Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of times and be loved by all value conscious shoppers of India. If you are excited about driving 10X growth for India’s only true and profitable e-commerce platform, then this might be the role for you. We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times. Best if you experience this in person :)

About the Role

We are looking for a Senior Manager for the marketing team at Meesho.

The Meesho Brand is under construction and we are looking for a team member who has contributed to building a loved brand in India. This could be consumer facing brands in FMCG, D2C, Marketplace or Tech sectors. You are a first principle thinker and a deep problem solver, you have experience in structuring ambiguous problems using data, user insights and outside in best practices. You are good at identifying the right inputs and outputs for solving these problems. You are able to structure brand strategy and annual plans and secure the right resources to deliver them by collaborating with cross-functional teams across the organization. You are able to take ambiguous problems and bring clarity on the way forward. You are equally comfortable in a data analysis / insights session and inspiring and jamming with creative partners. You thrive on user insights and are a person who likes to be out there meeting consumers frequently. You anchor your decisions in conviction coming from users, data or best practices in the Industry.

You are able to PMO large multi-functional projects independently - leading insights, social, product, business and media teams towards a common goal. You are focused on input metrics of marketing and are comfortable with driving business outcomes in the short and brand outcomes in the long term.

What you will do

• Growth Strategy and Landscaping - You will go deeper into our historical learnings, data, user research and identify opportunities for the brand Meesho to build awareness, consideration and preference among user cohorts.
• Annual Operating Plans : You will guide cross functional pods and lay out the on and off app communications, key brand equity campaigns and smaller topical or regional initiatives in an annual calendar for the teams to execute.
• Brand Strategy - You will also refine the brand code ( foundational aspects of the brand like persona, emotions, benefits etc. ) and build guidelines and SOPs to bring consistency across touchpoints.
• New Problem/Opportunity Identification : Track the progress of the brand on key equity parameters and platform metrics on a regular basis, Identify gaps or opportunities on these data points and validate them with user insights and outside in intelligence.
• Lead large Cross-functional Initiatives - Build value propositions on and off app and drive go to market for them by leading cross functional pod of analytics, growth, design, creative, product, media, social and external talent and creative partners if required.

What you will need

• Minimum 3 years of working experience in Core Brand Management for national brands
• Track record of campaigns that were loved by users and drove business results
• Background of top Tech, FMCG or Scaled D2C Brands in India
• MBA from Top Tier B-School is preferred but not mandatory

About us 

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Our Mission

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles. 

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Know more about Meesho here : https://www.meesho.io/