Senior Manager - Audience Marketing

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Job Description

Position Purpose:

Responsible for developing and executing audience marketing strategies and plans for Home Depot’s Online Decor business. Leads a team of two direct reports, ensuring strong tactical execution and integration, to increase awareness, and drive demand and sales. Collaborate with merchant leadership to define and monitor marketing KPIs and goals that are aligned to achieve business priorities. Provide senior leadership with marketing recommendations to support annual planning and company promotional events. Frequently analyze data to create targeted messaging approaches to drive awareness-to-action. Role reports to Director of Audience Marketing.

Key Responsibilities:

• 30% Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization.
• 40% Program Mgmt. -Design/execute audience-marketing strategy for Audience Marketing campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Audience Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team. 
• 30% Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Audience Marketing spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.

Direct Manager/Direct Reports:

• This role reports to the Director of Audience Marketing.
• This position has 2 direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Knowledge of PowerPoint, Excel and MS Office
• Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness - Ability to work on multiple projects simultaneously
• Ability to think and respond quickly maintaining attention to detail

Preferred Qualifications:

• Retail Marketing experience
• Data analytics experiences
• Programmatic buying, audience-centered marketing experience is a plus
• Budget Management
• Agency Account/Project Management

Minimum Years of Work Experience:

• 6

Competencies:

• Understands paid media strategies, data utilization and programmatic buying; Has excellent written communications skills both written and verbal
• Highly analytical with a deep understanding of data - how to assess and analyze data sources, data outcomes and apply that understanding to agile campaign strategies
• A pragmatic and professional nature. Able to establish and meet deadlines and to establish clear priorities quickly. Ability to work effectively under pressure and to handle a heavy work load.
• A highly-motivated, hands-on professional with a personal reputation for integrity and ethics.
• Strong analytically with demonstrated business planning skills
• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
• Influential; practiced in negotiating with others in ways that result in win-win Outcomes
• Interpersonal skills: Relates well to all kinds of people, up, down and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to build close relationships with stakeholders across the organization, as well as with key vendor partner.
• Retail Marketing experience
• Project Management
• Managing a major consumer Brand experience