Senior Lead - Developer Marketing

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in a Nutshell

As a developer marketer, you will drive product awareness, education, and adoption within developer communities. You’ll own and execute developer-focused marketing strategies that highlight the value of our products, ensuring seamless engagement with technical audiences. This role requires a strong understanding of developer mindsets, B2B SaaS marketing, and technical storytelling to foster community growth and product adoption.

Success in this role hinges on your ability to think like a developer while executing like a marketer, using data-driven insights to craft compelling campaigns, educational content, and community engagement initiatives. Marketing, preferably with a focus on building communities, is essential.
 

Desired Experience​

• Proven experience in B2B SaaS marketing.

• Background in marketing to developers or experience in developer-first and developer-plus organizations.

• Strong analytical and problem-solving skills to identify opportunities and measure impact.

• Excellent written and verbal communication skills to effectively engage technical audiences.

What will you do

• Developer Programs: Implement and manage developer-focused initiatives to increase awareness, education, and adoption of our products.

• Audience Analysis: Assess the current user base to identify opportunities for expanding reach and engagement with the developer community.

• Community Growth: Develop scalable strategies to grow and engage the developer community through targeted campaigns.

• Cross-functional collaboration: work closely with marketing, product, and engineering teams to align community engagement strategies with overall business goals.

• Content & Events: Create compelling content and organise events that foster meaningful interactions and within the developer community.

• Marketing Experiments: Conduct experiments across multiple channels (email, social media, content marketing, events) to identify effective acquisition and engagement tactics. Use data-driven insights to optimize strategies.

• Metrics & Reporting: Regularly track community engagement metrics and provide actionable insights to improve performance and impact.

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience