Senior Insight Manager

Job Description

abrdn plc is one of Europe’s largest investment companies, and we are built on a long-standing culture of caring about the future and making a positive impact. Together we invest for a better future. We do it to make a difference to the lives of our clients and customers, our employees, society, and our shareholders. Our business is structured around three distinct areas focused on our clients' changing needs. 

• abrdn Investments – a leading investment management business looking after £368bn of assets for Institutional, Wholesale and Insurance clients

• abrdn Adviser – one of the UK’s largest providers of platform services to financial advisers with £75bn in assets across our Wrap and Elevate platforms

• interactive investor – the UK’s most trusted investment platform for individual investors with 430,000 customers who have invested almost £75bn with us 

Our strategy is to build a vibrant and value-creating purpose-led organisation, with the current and future needs of our stakeholders at the heart of all we do.

About the role

Investments Marketing provide global marketing of our investment capabilities, which we provide to institutional, wholesale and individual investors. The specialisms covered by our team include Brand Strategy, Insight, Communications Planning, Marketing Digital Solutions, UX, Data and Analytics and Marketing Risk & Governance.

The Senior Insight Manager is a significant role for the team and the business. You will provide specialist insight leadership that elevates the voice of the client business-wide and ensures that client and market insights inform brand, marketing and client planning and measurement across all our products and channels.

The purpose of this role is to define, design and deliver a regular insights and benchmarking for abrdn that will:

• Benchmark abrdn’s market position relative to competitors and provide gap analysis on priority factors

• Deliver in-depth actionable client insight for marketing and leadership teams

• Measure brand health and equity for abrdn Investments

• Provide leadership on client insight at all levels

• Manage valuable and productive relationships with specialist external suppliers, including Broadridge

• Maximise insight from other data sources (CRM, UK, Ops, Social Media, Website, Search)

• Provide a clear and consistent insight narrative to senior stakeholders on a regular basis

• Ensure client and market insight is embedded into marketing and business planning

• Convene virtual teams to collaborate with other specialists to drive action from insight

About the candidate

• Proven track record in delivering voice of client/insight programmes for large and/or complex organisations

• Ability to condense analyse, visualise and summarise large volumes of data for simple and effective delivery and engagement

• Can translate data and insight into practical actions and recommendations for stakeholders

• Extensive experience working with secondary data points such as Broadridge, CRM, UX, Ops, Social listing etc. to add depth to client and market insight and provide combine VoC narrative to business

• Knowledge of client experience and/or journey measurement

• Long term brand tracking/equity experience

• Strong agency management skills including procurement and onboarding

Our Benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our Inclusive Culture

We are committed to exploring the possibilities of working smarter. This means we’d like to hear from you, whatever way you like to work.

We have a long-term commitment to building inclusive workplaces; we value diversity in our workforce and welcome enquiries from everyone. If you need assistance or a reasonable adjustment due to a disability, please let us know as part of your application and we will assist.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.