Position Title: Senior Insight Manager
Position Type: Regular - Full-Time
Position Location: Scarborough
Grade: Grade 06
Requisition ID: 31956
There's nothing beige about McCain...
Except our potatoes - and we're extremely passionate about them.
When you join McCain, you'll be joining the biggest player in the frozen potato game, bringing people together around the nation for over 60 years by sharing simple, delicious planet friendly food.
We've partnered with thousands of the country's supermarkets, pubs, restaurants, hospitals, and schools to change the way people see the humble spud. It's all about elevation and creating something better.
So, come and make your career at McCain Foods
ABOUT THE ROLE:
Are you ready to shape the future of food innovation? We're searching for a forward-thinking Senior Insight Leader, driven by a passion for uncovering the latest consumer trends and turning them into ground-breaking ideas. If you excel at pushing product innovation and renovation while keeping our offerings relevant, this role offers the chance to make a lasting impact!
As the expert in consumer insights, you'll empower our Marketing Team with strategies that shape compelling, consumer-driven brand plans. You'll also champion McCain's 'Insight to Proposition' framework for GB, pushing the limits of what's possible.
What You'll Do:
Reporting to the Director of Marketing NPD, your responsibilities will include:
- Uncovering fresh consumer insights and turning them into innovative products across Retail, Foodservice, and QSR channels.
- Leading strategic consumer insight initiatives, influencing brand strategies both in-home and out-of-home.
- Collaborating with the Global Marketing Team to develop large-scale innovations with cross-regional potential.
- Guiding new product developments through McCain's stage gate process.
- Partnering with the Insight Manager on all consumer and operator research.
- Managing and optimising the research budget to drive efficiency and results.
- Step up and lead innovation at the forefront of food!
WHAT WE ARE LOOKING FOR:
We need someone curious, ambitious, and eager to drive big changes. Already an Insight / Innovation Lead in FMCG, you're ready to elevate your career with us. Along with your love of food, you'll bring:
- Deep understanding of GB's retail, foodservice, and QSR sectors.
- Expertise in using Insight-to-Proposition frameworks to build forward-thinking strategies.
- Strong analytical mind, skilled in data interpretation and numeracy.
- Proactive, results-driven attitude.
- Resilience and self-motivation when faced with challenges.
- Excellent communication and presentation skills.
- A collaborative approach with the confidence to challenge and influence.
- Experience managing stakeholders both internally and externally.
- Agility to work in a fast-paced, ever-changing environment.
- Degree-level education or equivalent experience.
WHERE YOU'LL WORK:
At McCain, we believe in the power of hybrid working. While you'll join us in the office weekly to keep connections strong, we also encourage a balance of home working to promote a healthy life-work harmony. Our head office, the Customer Experience Centre, is just outside Scarborough-about 1.5 hours from Leeds and an hour from York. Many colleagues make the journey, even just for the great coffee and collaborative energy!
You'll also attend consumer conferences across the UK, so a clean driving licence is essential.
Ready to make your mark? Connect with Cat Barnfather on LinkedIn to learn more!
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: GB Marketing
Department: Brand Communications
Location(s): GB - United Kingdom : England : Scarborough
Company: McCain Foods (G.B.) Ltd
What the Team is Saying
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What We Do
The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.
As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.
We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.
Why Work With Us
We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.
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McCain Foods Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
