Senior Influencer Account Manager

Posted 3 Days Ago
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Boston, MA
Mid level
Marketing Tech • Social Media
The Role
The Senior Influencer Account Manager at Later is responsible for maintaining and growing relationships with top influencers in social commerce. The role involves managing client accounts, identifying growth opportunities, providing coaching, and collaborating with internal teams to enhance influencer experience and performance.
Summary Generated by Built In

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

The Sr. Influencer Account Manager is responsible for maintaining, growing and retaining relationships with Mavely's top Influencers in the social commerce space. You will manage a book of business, offering best-in-class client experience. 

By working hand-in-hand with the Creator Success Team you will stay up to date with industry trends that result in potential opportunities for your influencers to monetize. Your goal is to increase the revenue of your book of business through strengthening relationships, identifying growth opportunities, encouraging new product adoption, enhancing brand diversification, and acquiring new leads through influencer-to-influencer referrals. 

An important part of your role is to act as the influencer’s voice internally; working cross-functionally with departments like Product Development, Campaigns, and Marketing to provide real-time feedback to improve our Influencers user experience. Our Influencers are in a variety of stages in their influencer journey, you must have the adaptability to coach to all levels. 

You will be consultative in your approach, acting as a coach to offer suggestions and recommendations to improve Influencer performance and optimize their earnings on the Mavely platform through quarterly business reviews, communicating upcoming brand campaigns, and data-driven strategy sessions. With a sales and service mindset, you will grow and retain Mavely’s top tier creators. 

Strong knowledge and understanding of the affiliate marketing space is required. 

What you'll be doing:

  • Manage, grow, and retain Tier 1 (top 25%) Managed Creators. 
  • Strengthen and maintain relationships with existing Mavely influencers to grow and retain their business 
  • Proactively schedule calls with your managed creators providing tailored data and insights to influencers
  • Identify growth opportunities within your managed book of business to increase sales and drive revenue 
  • Communicate influencer feedback to the appropriate internal Mavely teams for to better our Influencers experience
  • Monitor Influencer account health and work in collaboration on retention strategies 
  • Troubleshoot and problem solving when applicable and respond to both internal and external communication in a timely manner 
  • Share best practices (not limited to) social media coaching, driving affiliate sales, campaign strategy to encourage influencers growth
  • Staying on top of trends, identify areas for Influencer education and work in partnership to develop appropriate materials 
  • Advocate for Mavely and act as our voice in the greater influencer economy 
  • Embody our Mavely values of childlike curiosity, accountability, fearless honesty, collaboration and being visionary 
  • Occasionally attend Influencer and/or industry events 
  • Any other duties assigned by management

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • Minimum 3-5 years of experience in an account or management role
  • Bachelor’s Degree preferred
  • A background and understanding in influencer or affiliate marketing
  • Previous account manager experience required 
  • Sales and Service mindset and excellent customer service 
  • Strong knowledge in G-Suite, HubSpot experience preferred
  • A positive attitude and growth mindset 
  • Good communication skills, problem solving, and teamwork mindset 
  • Data-driven and analytical approach to review data and pull-out valuable insights 
  • Effective communicator both internally and externally while working in person or remotely 
  • Ability to perform the job safely and with respect for others, for property and for individual safety

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$85,000 - 95,000 base + bonus


#LI-Hybrid  

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Top Skills

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The Company
HQ: Boston, Massachusetts
1,718 Employees
On-site Workplace
Year Founded: 2014

What We Do

Creating the future of social

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.


In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re now on a mission to build the world’s first Social Revenue Platform™.
Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content.

We help marketers create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.

Learn more: https://later.com/

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