Senior Experience Strategist

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Day-to-day, your role is designed to support Experience Strategy leads across key accounts – helping clients navigate the digital world, understand implications for their business models and reimagine their brands’ interaction with consumers, which includes:

• Collecting and analyzing competitive intelligence (brand messaging, advertising, digital experience, channel strategy, creative approach) to synthesize key themes and observations
• Working with our Data & Analysis and Media teams to gather and synthesize key takeaways from site analytics, media reporting, social listening, etc.
• Supporting the development and implementation of primary quantitative research, which may include assisting in survey design, programming, managing research partners, data analysis, etc.
• Supporting the development and analysis of qualitative primary research, such as reviewing focus group footage, interview transcripts, usability and creative testing participant videos, etc. to summarize key themes and observations, etc.
• Manipulating and cutting primary and secondary data to support project need
• Creating clear, organized and well-designed presentations internally, to share-out research summaries and findings with key teammates
• Supporting the development of several project frameworks and deliverables, including: product/market overviews, competitive/comparative analysis, target profiles, user journeys, service blueprints and experience ecosystems
• Developing, or supporting the development of, experience briefs and briefings, project kickoffs, and client presentations
• Pushing the boundaries of innovation of our agency model and client’s business by keeping abreast of the latest trends (technology, media and social) that are affecting and evolving human behavior
• Partnering with strategy teams to maximize insight derived from analytics and key findings applied to the development of marketing programs
• Identifying key insights from existing client/Digitas data and identify relevant marketing program implications

Qualifications

This important role requires a 4-year college degree and at least 3 years in the agency (or similar environment) with a track record of impactful work experience and professional ingenuity – which means you are:

• Early in your career with 4+ years of experience working in an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group OR Masters in communication strategy at an advertising school and one year of experience in an advertising agency environment
• Inspirational and have a compelling personality
• A team player with a strong ability to brainstorm and participate in group discussion
• Experienced with both qualitative and quantitative research
• An exceptional writer with strong communication and influence skills
• Able to synthesize and see creative opportunity

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.