Our Opportunity:
Chewy is searching for a Senior Employer Branding Manager to lead efforts to build the Chewy Vet Care (CVC) employer brand! In this role you will help to position Chewy as an outstanding employer in the veterinary industry. This pivotal role will shape and elevate our veterinary employer brand and team member experience, emphasizing our dedication to excellence, professional growth, and wellbeing in the vet industry. We encourage you to bring a blend of expertise in veterinary, pet and/or healthcare industries, a passion for brand-building, and an affinity for storytelling, social media, and engagement strategies. Your expertise will ensure seamless integration of employer branding initiatives with broader strategic objectives. And your contributions will improve awareness, build trust, and foster engagement with both current and future Team Members, reinforcing CVC's position as a leading employer!
What You'll Do:
Brand Development Strategy
- Build and implement a comprehensive employer branding strategy to elevate Chewy Vet Care's (CVC) reputation across paid, owned, and earned media
- Collaborate with CVC business and consumer social teams to align brand initiatives with organizational goals, ensuring consistency across internal and external touchpoints
- Curate compelling content, such as blog posts, articles, LinkedIn strategy, and thought leadership pieces, that connect with the Employer Value Proposition (EVP), spotlighting talent and leadership, and underscoring the dedication to veterinary excellence
- Partner with Marketing and PR teams to enhance thought leadership and brand visibility through strategic opportunities, including partnerships, brand awareness activities, and industry events
- Develop storytelling materials with Creative teams to create engaging collateral that resonates with veterinary talent and adheres to CVC brand standards
- Drive buzz-building activities for new market launches to build awareness and excitement both internally and externally
- Evolve and refine EVP to authentically reflect the organization's culture, values, and dedication to career growth and development
Team Member Engagement
- Collaborate with Practice Managers, HRBPs, and CVC business leaders to design localized engagement and recognition
- Help develop appreciation initiatives that resonate with virtual and in-practice Team Members, enhancing retention and fostering a sense of belonging and inclusion
- Seamlessly integrate localized programs with enterprise engagement initiatives and enterprise-wide recognition
Reputation Management Insights
- Monitor and manage CVC's presence on platforms like Glassdoor, Indeed, and LinkedIn, ensuring a consistent and positive employer brand
- Work with HR and Communications teams to address feedback and implement campaigns to boost sentiment and engagement
- Analyze engagement and brand data to measure the success of initiatives and adjust strategies as needed
Industry Presence, Awards, Events
- Partner with cross-functional Team Members and event leads to establish a strong presence at conferences and recruiting events, showcasing CVC as a leader and employer of choice
- Develop strategies to strengthen CVC's visibility through workplace awards and industry recognition
What You'll Need:
- Experience supporting the veterinary field, with a strong understanding of its unique challenges and benefits
- 6+ years of proven experience in employer branding, marketing, or related roles with expertise in brand-building, storytelling, and digital marketing
- Proven ability to develop and implement long-term branding strategies aligned with organizational objectives
- Familiarity with tools like Sprinklr, Google Analytics, and social media platforms (LinkedIn, Instagram, TikTok), and knowledge of digital and traditional marketing channels
- Outstanding verbal and written communication skills and the super powers necessary to craft authentic, compelling, and engaging stories
- Demonstrated success in working cross-functionally, influencing partners, and establishing relationships at all levels
- Strong analytical skills to evaluate metrics and refine campaigns for optimal outcomes
- Passion for CVC's mission and the veterinary profession, with the ability to encourage and engage potential future Chewtopians
- Project management skills, including organization and efficiency, capable of managing multiple initiatives and delivering impactful work
- Position may require 25% travel
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
