Senior Director, Strategic Communications

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İstanbul, Fatih, İstanbul
Senior level
Food
The Role
The Senior Director of Strategic Communications will lead the media and internal communications strategies for the Eurasia & Middle East Operating Unit at Coca-Cola. This role involves coordinating with various teams, building relationships with media, and ensuring effective messaging. The director will also provide coaching to senior management and oversee town halls and email communications.
Summary Generated by Built In

Location(s):

Türkiye

City/Cities:

Istanbul

Travel Required:

26% - 50%

Relocation Provided:

Job Posting End Date:

February 28, 2025

Shift:

Job Description Summary:

Focus, Scope, & Impact: 

External communications: 

  • Lead the development, creation and implementation of Eurasia & Middle East Operating Unit communications strategies. 

  • Develop, coordinate and lead a Operating Unit unified approach to media management. 

  • In coordination with the Franchise/Operations PACS ( Public Affairs, Communications, Sustainability & Strategic Partnerships) Leads, initiate, maintain, build and strengthen relationships with key media contacts; create measurable value for the business; protect and enhance the company’s reputation; engage and influence key stakeholders. 

  • Provide subject-matter expertise, content and coaching to senior management to help them serve as effective spokespeople; provide support and guidance to manage potential issues.   

  • Coordinate with global communications teams, bottling partners and other functions to ensure consistency of messaging. 

  • Support Eurasia & Middle East Franchise/Operations in managing external media contacts/requests.  

  • Coordinate with Marketing and Operations, PACS support to Brand PR, PACS contribution and support to marketing and operations initiatives. 

  • Co-lead with Marketing OU Company Brand and Social License strategy and plans. 

 

Internal communications: 

Lead The Coca-Cola Company’s internal and leadership communications in Eurasia & Middle East, including:  

  • Leader communications (Operating Unit president) 

  • Operating Unit-wide internal communications – including email, Yammer, Connect and other channels as appropriate 

  • Operating Unit-wide town halls 

  • Serving as representative in Global Internal Communications Network, closely aligned to global head of internal & leadership communications. 

KEY SUCCESS PARAMETERS 

Experience  

10-15 years of relevant experience, including senior leadership experience  

Work Focus 

Lead an integrated approach to the development and implementation of external communications plans that advance awareness of the company’s business strategy and impact.  

Communication Focus  

  • The role is focused on external/internal and brand communications. 

  • The position involves influencing and negotiating with others.  

  • The role includes working with external and internal parties who have differing or opposing interests. 

Skills:

External Communication, Influencing, Leadership Communication, organization, Strategic Communication Planning

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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The Company
Alpharetta, GA
88,900 Employees
On-site Workplace
Year Founded: 1892

What We Do

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

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