Senior Director, Frontline Marketing

Location(s):

Egypt

City/Cities:

Travel Required:

26% - 50%

Relocation Provided:

Job Posting End Date:

December 8, 2024

Shift:

Job Description Summary:

We are currently seeking a motivated and experienced marketing professional to drive our marketing agenda . If you're passionate about sparking innovation, engaging with diverse teams, and delivering marketing strategies that resonate with consumers, we want you!. This is a people manager role based in Egypt and the successful candidate will report to the Senior Director, Front Line Marketing Lead, Africa.

Your Role:

As a key member of our team, you'll:

• Align With Bottlers: Collaborate closely with bottlers to align on marketing priorities, leveraging consumer insights and strategic plans to achieve shared objectives.
• Strategize and Innovate: Provide critical input on portfolio strategies and brand plans, identifying local innovation opportunities and guiding the commercialization of new projects.
• Amplify Our Voice: Lead the localization and amplification of integrated marketing campaigns, ensuring they resonate with our diverse consumer base.
• Lead With Excellence: Review and approve marketing plans, oversee local activations, and showcase best practices that can be scaled across regions.
• Build Strong Relationships: Develop and maintain relationships with key bottlers, ensuring alignment and support for our marketing agenda.
• Guide Your Team: Lead your team through situational coaching and talent development, driving towards success as measured by volume, share, and profit.

Who You Are:

• You hold a Bachelor’s degree in marketing or a related field.
• You bring 12-15 years of significant marketing and leadership experience, preferably within the food and beverage sector.
• You have direct experience with marketing activations and a deep understanding of business and commercial acumen.
• You have experience leading teams
• Your experience includes working with external partners, cross-functional and cross-geographical teams.
• You are adept at developing relationships, coordinating marketing activities, and guiding media buying processes.

What We Can Do For You 

• Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career. 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.