About the Role:
We are looking for a Senior Director, CTV Partnerships to lead and shape our engagement strategy across the Connected TV (CTV) ecosystem. This role will focus on driving strategic partnerships in CTV supply procurement, ad serving, and Server-Side Ad Insertion (SSAI) while ensuring alignment with our broader business objectives.
The ideal candidate will have deep industry expertise, strong technical fluency, and a track record of building and managing partnerships across the CTV space—from publishers and streaming platforms to technology providers and ad tech partners. This is a highly visible, cross-functional leadership role that will require strategic thinking, relationship management, and the ability to navigate complex programmatic and CTV landscapes.
Key Responsibilities:
- Develop and lead partnerships with key CTV players, including streaming platforms, OEMs, SSPs, DSPs, and technology providers, to expand our footprint in the market.
- Drive CTV supply procurement strategy, ensuring quality, scalability, and alignment with business objectives.
- Develop and lead CTV ad serving and SSAI implementations, working cross-functionally with internal teams to enhance efficiency, integrations, and monetization opportunities.
- Identify, evaluate, and onboard new CTV partners, ensuring seamless integrations and long-term growth opportunities.
- Stay ahead of industry trends, regulatory changes, and technological advancements to proactively adapt our strategy and inform internal stakeholders.
- Negotiate and manage partnership agreements, deal structures, and revenue models to secure competitive terms and drive long-term success.
- Act as a thought leader and technical advisor to partners, translating complex ad tech solutions into clear, actionable insights.
- Work closely with product, engineering, and sales teams to ensure our CTV offerings remain best-in-class and aligned with evolving partner needs.
Qualifications:
- 7+ years of experience in Programmatic, Ad Tech, or CTV (linear TV experience is a plus).
- Proven success in CTV supply procurement, ad tech partnerships, and revenue-driving engagements.
- Strong understanding of CTV ad serving, SSAI technologies, and integrations across the programmatic landscape.
- Experience working with OEMs, streaming platforms, ad servers, and SSP/DSP partners.
- Excellent negotiation, communication, and relationship-building skills with both internal and external stakeholders.
- Ability to translate complex technical concepts into clear business solutions for partners and internal teams.
- A collaborative and strategic mindset, with the ability to drive execution in a fast-paced, evolving environment.
👋 About us
Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.
Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.
Come and lead the charge with us in building a transparent ecosystem based on quality!
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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]
Top Skills
What We Do
As a leading independent ad tech platform, we provide brand and privacy-safe solutions that empower our clients to achieve maximum results. We offer the market an independent ad server, SSP, buyer tools, media services, and more.
This combination of engineering excellence and client expertise helps us serve the interests of both the supply-side and the demand-side with equal professionalism and technical sophistication.
And, as we work toward fulfilling on the promise of advertising technology, we also keep the consumer and their rights in mind in all we do
Our objective? Disrupt the digital advertising industry through high-performance solutions, innovative formats, and exceptional quality.
Our pride? A global and diverse team that flourishes through a corporate culture advocating ownership and who live through three essential values: Be brave, Be thoughtful, Be together.
Why Work With Us
Accelerate your career. Our global training events, online training courses, and fantastic people leaders offer unlimited opportunities to develop and grow your career.
Take a break. When you work hard we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness activities.
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