Senior Director, Consumer Analytics

Posted 7 Hours Ago
Easy Apply
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New York, NY
Hybrid
Senior level
Artificial Intelligence • Fintech • Machine Learning • Mobile • Payments • Retail • Software
We exist to advance the economic power of people living and working in the real world.
The Role
The Senior Director of Consumer Analytics will lead data-driven efforts to enhance consumer engagement and retention through analytics strategies. Responsibilities include building a team, creating an analytics roadmap, identifying consumer behavior patterns, and utilizing technology to automate data processes for actionable insights.
Summary Generated by Built In

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You'll Make:

You'll lead our data-driven efforts to understand our consumers and improve engagement and retention. You'll combine deep technical expertise, strategic vision, and storytelling capabilities to shape consumer analytics strategies and deliver compelling narratives from data. As part of the Consumer Marketing Leadership Team, you'll report to the CMO and President, Consumer.

  • Leadership: Build a Consumer Analytics team, promoting a culture of collaboration and ideas rooted from data. Attract talent and manage a team.
  • Consumer Analytics Strategy: Create a long-term analytics roadmap that leads to sustainable growth and progress. Prioritize projects and ensure deadlines are met via delegation or direct engagement.
  • Consumer Analytics Acumen: Identify patterns, trends, and relationships within consumer data. Forecast consumer behaviors and outcomes. Provide recommendations to improve growth and retention.
  • Consumer Data Storytelling: Translate consumer data into visually compelling and easily understandable charts and graphs. Present compelling narratives that logically frame problems and potential solutions.
  • CA Technology Expertise: Gather, pivot and analyze consumer data. Use AI to automate.

What You Should Have:

  • 12+ years of Data Analytics or Business Intelligence that includes Consumer Analytics experience for a mobile application within a relevant industry
  • Bachelor's degree in Analytics, Data Science, Business or a related field
  • Expertise in SQL, Google Sheets, and Google Slides (or PowerPoint)
  • Proficiency in Looker, Snowflake, Segment, Iterable, and Python
  • Affinity for numbers, consumer insights, and applying data to inform strategy
  • Experience establishing and building a Consumer Analytics team
  • Willingness to work in a collaborative environment and build partnerships

Tools We Use:

  • SQL
  • Google Sheets
  • Google Slides
  • Looker
  • Snowflake
  • Segment
  • Iterable
  • Python

Location:

This hybrid role is required to work at our NYC office in the Flatiron District for 3 days/week.

Compensation:

The US base salary range for this full-time position is $222K - $246K + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

  • Medical, dental, and vision coverage starting on Day 1
  • Equity (ISOs)
  • 401(k) program
  • Family planning programs + paid parental leave
  • Physical fitness and wellness memberships
  • Emotional and mental health support programs
  • Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break
  • Flexible work environment + support for your home office setup
  • Lunch reimbursement for in-office employees
  • Employee Resource Groups
  • Learning and Development opportunities
  • Transparent culture
  • Amazing mission!

Why Join Upside?

Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500.

At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

#LI-Hybrid

#LI-SJ

Top Skills

Python
SQL

What the Team is Saying

Alexcia
Nika
Sarah
Joseph
Alex
Shane
The Company
HQ: Washington, DC
300 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Upside is a technology company that increases the financial power of people and businesses in the real world. Our technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives.

Why Work With Us

We proactively apply our company values in everything we do, so that we develop thoughtful leaders, create inclusive spaces, and develop creative solutions for our communities inside and outside the office.

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Upside Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 1.5 days a week
HQWashington, DC
Austin, TX
Chicago, IL
New York, NY
Learn more

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