Senior Director, Brand  Management Private Brands

Posted 6 Days Ago
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Minneapolis, MN
7+ Years Experience
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role
The Senior Director of Brand Management at Chewy will lead the Private Brand Platform Teams, accountable for P&L, business strategy, and consumer insights for private brands. The role requires building brand strategies, leading a cross-functional team, and driving product development in a fast-paced environment with a focus on innovation and customer satisfaction.
Summary Generated by Built In


At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That’s why we continue to think of outside-the-Chewy-box ways to delight, surprise, and thank our loyal pet lovers!

Our Opportunity:

Chewy is looking for a Senior Director, Brand Management Private Brands to lead our Private Brand Platform Teams that has strong background working dorectly with a retail ecoomerce business. The ideal candidate is highly motivated, goal-oriented, and an analytical hands-on leader who excels in a fast-paced environment. The ideal candidate will be experienced in private/owned brands and is equally passionate about building great brands, e-commerce, and disrupting the pet industry. This leader will have accountability for the entire portfolio of Chewy’s private brands like American Journey, Frisco, Vibeful just to name a few. The Private Brand platform business unit team is a highly cross-functional group that is the primary interface with numerous other organizations across the company including Merchandising, Marketing, Operations, R&D, Quality, Sourcing, and Technology. The role is accountable for the full P&L and strategy of our proprietary brands business unit.  

What You’ll Do:

  • Own and lead the operating P&L for our Private Brands with appropriate top and bottom-line goal setting for one to five years; Build and lead appropriate input goals across assortment, price, availability, and customer engagement. 
  • Partner with consumer insights team to uncover consumer insights for the creation of new brands, portfolio expansion or changes to existing brands in the portfolio. 
  • Build vision for long range assortment plan. Develop specific business strategies and plans to meet financial targets  
  • Build and run a 3-year product and brand pipeline resulting in pet products and our customers rave, wag, and purr about.  
  • Own creation of Private Brands annual operating plans and the alignment with key cross-functional partners 
  • Demonstrate consistent curiosity and high standards to continuously evaluate new opportunities and improvements across our portfolio. 
  • Lead and mentor individuals to build an impactful team!

What You’ll Need:

  • 15+ years in brand marketing and/or general management positions in top retail, or e-commerce organizations. 
  • Experience building great consumer-facing businesses and brands. 
  • Adept at working in a cross-functional, matrixed organization 
  • Experience running multiple brands as a comprehensive ecosystem as well as individually 
  • Ability to operate simultaneously and effectively in both tactical and strategic modes. 
  • Highly analytical business leader who can drive significant value in the P&L. 
  • Experience developing brand and product strategies for consumer-facing brands. 
  • Experience leading, coaching, and developing a team. 
  • Experience building and evaluating new cases and a track record of operationalizing innovation and ideas into large scale revenue and profit generation. 
  • Experience building and leading hard-working teams and cross-functional leadership. 
  • Demonstrates excellent written and verbal skills; experience authoring documents and detailed operational plans supported with key insights to lead effective decision making; Excellent verbal and written communication skills at all levels including with senior executives 
  • BA / BS in relevant field and proven experience 
  • Must have prior experience in E-commerce, Private Label, Retail



Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].


If you have a question regarding your application, please contact [email protected].


To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

What the Team is Saying

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The Company
HQ: Boston, MA
20,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.

We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.

At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.

Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.

We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.

We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.

Why Work With Us

We're proud to be one of the fastest growing e-commerce companies of all time.

With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.

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