Witherite Law Group (WLG) is a personal injury law firm specializing in motor vehicle accidents. Our vision is to improve the life of each person we serve. Whether it is for our employees, our clients, or our community, WLG puts people first, provides unmatched expertise, and displays integrity in every situation.
Our attorneys and staff are committed to helping injured clients get the care and service they deserve. We take care of the complex legal work so that our clients can focus on recovery and getting their lives back. We are determined to help our clients get the settlement they deserve, and we will be by our client’s side every step of the way.
This firm is a Top 100 Places to Work recipient and a National Top Workplace honoree. We are proud of these achievements and honored to be among this prestigious list of companies. Our culture is special. But you can’t just take our word for it...apply today and join the WLG family.
Position Summary:
This role focuses on developing and executing digital lead generation strategies, managing budgets, and driving growth marketing through SEO, paid search campaigns, and content optimization. Responsibilities include analyzing campaign performance, maintaining the website, and collaborating with internal teams and external agencies. The ideal candidate should be skilled in SEO, web analytics, and digital marketing tools like Google Analytics and AdWords, with experience in paid search and content strategy.
Key Responsibilities:
- Develop digital lead generation goal strategy to align with the firm.
- Run and process MoM digital reports and recommendations.
- Stays up to date on current industry practices, news, and algorithm updates.
- Budget management to ensure funding is effectively used to deliver results efficiently.
- Perform routine digital audit, adherence to best practices, and execute daily tasks.
- Drive improvement by identifying opportunities for new processes and learnings.
- Team collaboration and cross-departmentally on integrated marketing strategies.
- Proactively work towards achieving growth marketing goals including leads at all stages, social media followers, website visitors, SEO rankings, and other program goals.
- Achieve the efficiencies expected to produce results in a highly efficient manner.
- Provide strategic insights and recommendations to executive leadership.
- Maintain and update the website with in-house and outside resources.
- Strategize landing pages for marketing programs as needed.
- Make strategic improvements with the acquisition of new technology.
- Serve as a liaison to Paid Search agency.
- Develop, optimize, and maintain paid search (SEM) campaigns across several verticals.
- Understand goals and how to maximize success through tactical strategy and implementation.
- Analyze data and trends to identify opportunity areas for campaign optimization.
- Manage and report on campaign performance, KPIs, and metrics.
- Develop keyword lists, monitor campaign pacing/spend delivery, and assist the Director on manipulating and interpreting data.
- Drive relevant traffic and leads by performing keyword research, competitive analysis and executing content optimization, technical SEO, and link building strategies.
- Create and execute search engine optimization strategies: goals, landscape, and industry.
- Measure results with tools like GA, GSC, and lead monitoring tools.
- Develop Content Landing Pages unique for Campaigns.
- Monitor and report on SEO performance including traffic, rankings, quality of conversions and other trends.
Qualifications:
- A working knowledge of digital applications.
- The ability to write coherent, compelling copy -keyword-rich & user-friendly.
- An understanding SEO optimization best practice.
- Experience with Google Analytics, Google AdWords, CMS, and other industry specific tools.
- Digital Certifications a plus.
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor.
- Experience in web analytics and SEO, proficiency in keyword research/optimization.
- Experience with Google Search Console, Google Optimize, Screaming Frog, HTML, CSS, and content management system (CMS) or CRM
- Paid Search (SEM) experience. Google Ads Search GA Certification a plus
- Strong analytical skills and attention to detail. Experience in GA or other analytics tools.
Physical Requirements:
- Office environment with normal business hours necessary to satisfactorily perform job functions.
- Stand/Sit – Must be able to remain in a stationary position up to 50% of the time.
- Walk – This position needs to occasionally move about inside the office to access file cabinets, meeting rooms, office machinery, etc.
- Use of hands/fingers to handle or feel – constantly operates a computer and other office machinery such as a copy machine/printer.
- Climbs stairs – May occasionally ascends/descends the stairs to get to other floors, cafeteria and parking area.
- Carry weight/lift - Occasionally moves supplies weighing up to 10 pounds for various presentation and event needs.
Please note, actual salaries may vary within the range based on various factors unique to each candidate including, but not limited to, training, education, experience, qualifications, and other job-related reasons.
Chicago Pay Range
$75,000—$90,000 USD
Benefits and Perks
- Medical, dental, vision
- Company paid Life and AD&D Insurance
- Company Paid STD (with no waiting period) and LTD Insurance
- Option to purchase additional Life and AD&D Insurance
- Voluntary Critical Illness, Accident, and Hospital Indemnity Coverage
- 401(k) with company contributions
- Paid Time Off
- 10 Company Holidays
- Tuition Reimbursement
Please note that this job description is intended to outline the primary duties of the role and is not intended to be an exhaustive list. The job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job.
WLG and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
WLG and its affiliated companies participate in E-Verify. For additional information please review the E-Verify Participation Poster and Right to Work Poster from the Department of Homeland Security.
Top Skills
What We Do
Witherite Law Group is a rarity and trailblazer in the world of personal injury law. Our mission and commitment is to be the most knowledgeable, most experienced, most reputable, hardest working, most client-centered, and most successful attorneys in the industry. We lead by results and character, not promises and gimmicks.
Leading personal injury firm, Witherite Law Group has offices in Dallas, Fort Worth, and Atlanta. Our firm has expertise in motor vehicle accidents and strives to improve the life of each person who has been injured by the wrongful actions of others. We serve our clients, community, and one another by putting people first, offering unmatched expertise, and acting with integrity always.
