Digital Advertising Team Lead (Paid Media)

Working at Omnisend is... kind of boring.

Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.

We’re looking for a Digital Advertising Team Lead to drive Omnisend's paid acquisition strategy. In this role, you'll lead and manage the Digital Advertising team (30%) while also taking a hands-on approach (70%) in planning, executing, and optimizing multichannel advertising initiatives across platforms. You'll be responsible for setting strategic frameworks to ensure campaigns meet performance goals, exploring innovative advertising approaches, and guiding the team in execution. By leveraging your deep expertise in PPC and data analysis, you’ll play a pivotal role in both scaling Omnisend’s growth and driving the professional development of your team.

What you'll do @Omnisend:

• Lead and manage the Digital Advertising team, setting clear goals, providing ongoing feedback, and ensuring team alignment with company objectives.
• Conduct quarterly performance reviews, support team members’ professional growth, and create development plans to foster skill enhancement and career progression.
• Establish best practices and frameworks for digital advertising excellence within the team.
• Lead the development and execution of comprehensive PPC strategies to support Omnisend’s growth goals.
• Manage, optimize, and scale high-budget campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn, etc.) with a focus on maximizing revenue.
• Oversee the allocation of advertising budgets to ensure optimal returns on investment.
• Analyze performance metrics and identify actionable insights to inform decision-making and strategic pivots.
• Conduct in-depth competitive research and identify emerging advertising trends and tools to keep Omnisend ahead in the market.
• Contribute to the overall digital marketing strategy by identifying growth opportunities across channels.
• Collaborate closely with internal teams (Comms & Creative, Web Growth, Product Marketing) to ensure consistent messaging and creative alignment in campaigns.
• Collaborate with cross-functional stakeholders, including the Affiliate and Influencer team, Agency Partnerships team, Brand Manager, and Employer Branding Manager, to ensure cohesive and aligned campaign strategies.

What we expect from you:

• Proven experience leading a team, including setting goals, providing feedback, and supporting professional development.
• Ability to conduct quarterly performance reviews, mentor team members, and foster a high-performance culture.
• 3+ years of proven experience managing and scaling successful paid acquisition campaigns, ideally within SaaS and/or e-commerce.
• Advanced hands-on expertise with Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Deep proficiency in analytics platforms such as Google Analytics (GA4) and data visualization tools like Superset.
• Exceptional analytical and strategic thinking skills with a results-oriented approach.
• Strong project management abilities and the ability to prioritize effectively in a fast-paced environment.
• Strong proficiency in English, with excellent communication and presentation skills.
• Demonstrated experience in driving cross-channel strategies and testing new acquisition opportunities.
• Solid understanding of media buying, research, and campaign planning at scale.
• We value collaboration, creativity, and a growth mindset, and we’re looking for someone who thrives in a fast-paced, entrepreneurial environment.

What we offer in return:

• Gross salary starting at 4100 EUR/month, with quarterly salary reviews.
• Flexible working hours and remote work options after trial period.
• An unlimited learning budget for professional growth aligned with Omnisend’s goals.
• Private health insurance.
• Unlimited access to psychotherapy.
• Workstation budget.
• Personalized work anniversary gifts (house cleaning, spa treatments, international flights, etc.).
• A collaborative, high-performing environment with senior colleagues (over 70%).
• Cutting-edge tools, methods, and best practices inspired by top Silicon Valley tech companies.
• Opportunities to participate in attractive workations and team-building events.

Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, we make sophisticated marketing effortless — no learning curve required.

Award-winning 24/7/365 customer support? Check. A platform trusted by growing brands and seasoned pros alike? Absolutely. The idea that “great marketing needs to be expensive”? Our 125,000+ customers prove that wrong every day.