Senior Demand Generation Marketing Manager

Senior Demand Generation Marketing Manager

Seeking an innovative and data-driven Demand Generation Marketing Manager to join our team. You’ll be responsible for designing and executing multi-channel campaigns to drive qualified pipeline and growth.

What you’ll do:

Plan and Execute Best-in-Class Demand Programs

• Research, develop, produce, optimize, and report on comprehensive demand generation plans to drive pipeline growth.
• Strategically utilize marketing tactics in a combined and integrated way to engage and convert new customers and upsell existing.
• Monitor and assess reach, engagement, market penetration, and product positioning of campaigns.
• Staying current with the latest marketing best practices to drive innovation within our team’s marketing efforts.
• Collaborate with other Demand Generation Managers leveraging skills to achieve ambitious outcomes.

Collaborate Effectively with a Wide Range of Peers and Stakeholders

• Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, brand marketing, other stakeholders and external resources such as creative agencies
• Actively solicit inputs from key stakeholders regarding demand generation campaign plans and outputs

Desired Skills and Experience:

• 4+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
• Expertise in paid media execution, coordination, or strategy is highly preferred. 
• Go-to-market development plan capabilities – including successful product launch planning
• Demonstrated results in improving sales pipeline/funnel close ratios through marketing tactics
• Experience with marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
• Experience with customer relationship management tool (Salesforce preferred)
• Creative thinking capabilities: Interest/desire to learn and experiment with marketing strategies and tactics
• Highly skilled with project management, budget management and forecasting.
• Excellent written and oral communications skills, especially for external content creation
• Strong interpersonal skills: ability to influence others without formal authority and build partnerships within the organization
• Exceptional communication skills. Consistent cross-functional and/or cross-team work is required. 
• Experience with events to drive brand awareness, lead generation and retention preferred.

Key KPIs:

• Qualified pipeline
• Conversion rates throughout the funnel

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Blackbaud is a remote-first company which embraces a flexible remote work culture.  Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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The starting base pay is $67,400.00 to $90,700.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

• Medical, dental, and vision insurance

• Remote-first workforce

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Volunteer for vacation

• Opportunities to connect to build community and belonging

• Pet insurance, legal and identity protection

• Tuition reimbursement program