We’re looking for a strategic, scrappy, and high-impact Senior Demand Gen Manager who’s excited to shape the future of observability with Grafana Cloud. You’ll lead go-to-market strategy and build scalable, experimental campaigns that fuel our pipeline, expand into new markets, and position us competitively—without waiting for permission. This role blends vision setting, rapid iteration, and hands-on marketing execution at a pivotal growth stage.
Why This Role Matters
- We're in the early innings of a massive opportunity: usage-based, open-source adoption is just scratching the surface of enterprise observability.
- You’ll be in the driver's seat for building integrated campaigns from 0→1, scaling across PLG and enterprise motions.
- You’ll collaborate with our Demand Gen and Marketing Ops teams on next-gen, AI-powered, agentic marketing workflows—helping shape how modern B2B marketing actually works.
- You’ll partner directly with leadership, product, and sales to drive revenue—and you'll have autonomy to test the bold and weird.
What You’ll Do
- Build, test, and scale full-funnel campaigns across paid, web, email, and other experimental channels.
- Develop clear hypotheses and lead iterative growth experiments. You’ll test—and break—what’s not working.
- Lead GTM strategy for new feature launches and audience segments.
- Turn insights into action: use multi-touch attribution, intent data, and creative storytelling to build smarter every week.
- Serve as a strategic partner to Product Marketing, Sales, and RevOps to align programs with growth priorities.
Qualifications & Requirements
- 5+ years in Demand Generation in a B2B environment, ideally with a developer-led motion
- Data-driven mindset, with proficiency in Salesforce, marketing analytics, multi-touch attribution, and lead scoring models.
- Strong ability to work cross-functionally with sales, SDRs, and product teams to align demand generation efforts with GTM strategy.
- Self-starter mindset with experience in high-growth, ambiguous environments.
In the US, the OTE range for this role is $135,000 - $165,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.
About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.
Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.
For information about how your personal data is used once you’ve applied to a job, check out our privacy policy.
Top Skills
What We Do
Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 5,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 20 million users of Grafana around the world. Grafana Labs helps companies manage their observability strategies with the LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise offerings, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security.
Why Work With Us
Clear communication is vital in a remote-first company. We hold weekly team updates, monthly all-hands calls, co-located offsites, and annual events. We've enhanced hiring, onboarding, and training with a learning management tool and quarterly bootcamps. We offer 30 vacation days plus local holidays, with equal benefits for all employees globally.
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