Senior Demand Generation Marketing Manager

Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status. 

At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.

If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

Overview

The Senior Demand Generation Marketing Manager will be responsible for creating and executing strategic marketing programs to drive demand, generate leads, and build brand awareness. This role requires close collaboration with cross-functional teams—including sales, product, and content—to develop integrated campaigns that engage prospects across various channels. A key aspect of this role involves planning and executing both virtual and in-person events to expand brand presence and engage target audiences.

This position is ideal for someone with experience driving growth across businesses of all sizes in the UK. We’re seeking a strategic marketer who can execute top- and mid-funnel programs, including ABM, intent-based marketing, personalization, and events while leveraging data to optimize results.

Key Responsibilities

• Campaign Strategy & Execution: Design and implement data-driven, multi-channel demand generation strategies to drive qualified leads and pipeline growth, aligned with business goals and target audiences.
• Own and manage integrated marketing campaigns across social media, performance marketing, partnerships, affiliates, branding, and PR.




• Collaboration with Key Teams: Partner with product marketing to align messaging with product features and benefits.
• Work with the content team to develop marketing assets that support campaign goals.
• Collaborate with the sales team to ensure alignment on lead conversion strategies and optimize pipeline performance.




• Event Management: Lead the planning, promotion, and execution of virtual and in-person events, including webinars and conferences.
• Manage event logistics, such as vendor coordination, venue selection, booth design, registration pages, and budget oversight.
• Implement post-event follow-up strategies to nurture leads and convert attendees into customers.




• Marketing Operations & Analytics: Utilize marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to nurture leads and track performance.
• Monitor campaign and event performance, providing actionable insights through regular reporting to senior management.
• Use data to continuously optimize marketing strategies and improve campaign outcomes.




• Partnerships & Affiliates: Develop high-impact partnerships to grow brand presence and accelerate customer acquisition locally.




• Communication & Stakeholder Management: Keep stakeholders updated on progress, performance, and key business metrics to ensure alignment and timely involvement.
• Collaborate with regional teams and functional areas to deliver high-impact local and global campaigns.




• Innovation & Continuous Improvement: Foster a culture of rapid experimentation, measurement, and optimization.
• Ensure all communications comply with brand guidelines and legal requirements.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.




• Experience: 6+ years of B2B marketing experience, preferably within SaaS or technology sectors.
• Proven expertise in demand generation, event marketing, and integrated campaigns.




• Skills & Competencies: Strong project management skills with the ability to manage multiple tasks and meet deadlines.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Analytical mindset with a focus on continuous optimization and performance measurement.
• Excellent communication and interpersonal skills, with the ability to work effectively across teams.
• Creative thinker with a passion for innovation and a desire to learn and grow.
• Ability to work independently and thrive in a dynamic, collaborative environment.

Employee Perks

- Highly collaborative working environment

- Flexible co-working space in central London at Uncommon Liverpool St 

- Free happy hours, afternoon tea, networking, and professional events

- Employee stock ownership from Day 1

- Employee pension matching programme

- Private health and dental insurance

- Paid parental leave to support you and your family

- Flexible holiday time, including 2 celebration days per year for those special moments

- Work from home stipend to help you get set up and succeed from home

Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills. 

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